Brand Marketing Specialist

About the Role

We are looking for a highly driven Marketing Specialist to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.

The ideal candidate should be capable of independently handling campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.

Key Responsibilities

● Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.

● Perform end-to-end campaign setup including audience targeting, budget allocation, bidding strategy, ad creation, and tracking implementation.

● Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.

● Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.

● Analyze campaign performance data and derive actionable insights to improve overall account efficiency.

● Coordinate with internal teams for creative requirements, tracking implementation, campaign timelines, and reporting.

● Ensure campaigns are launched with proper QA checks including creatives, tracking URLs, audience setup, and conversion events.

● Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.

● Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively.

● Prepare daily, weekly, and monthly performance reports with optimization recommendations and business insights.

Required Skills & Experience

● Minimum 2–3 years of hands-on experience in managing Meta advertising campaigns.

● Strong expertise in Meta Ads Manager with proven campaign optimization experience.

● Good understanding of performance marketing metrics, attribution models, and conversion tracking.

● Experience in handling campaigns across lead generation, app installs, website traffic, and e-commerce objectives.

● Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences.

● Strong analytical and problem-solving skills with the ability to interpret campaign data effectively.

● Experience in budget management and scaling high-performing campaigns.

● Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

● Good communication and stakeholder management skills.