Brand Marketing Specialist

Job Description – Brand Manager

Position: Assistant Manager – Brand Manager

Department: Marketing

Location: Andheri West, Mumbai

Experience: 6–10 Years

Industry Preference: Real Estate Developers

Job Summary

We are looking for an experienced Assistant Manager – Brand Manager to lead branding and marketing initiatives for residential and commercial real estate projects. The ideal candidate should have a strong background in real estate branding, campaign management, project launches, vendor coordination, and both offline and digital marketing. The role requires close collaboration with cross-functional teams to strengthen the company's brand presence and ensure consistent communication across all marketing platforms.

Key Responsibilities

• Develop and execute branding strategies for residential and commercial real estate projects.
• Plan and manage 360° marketing campaigns including ATL, BTL, digital, print, outdoor, radio, events, and site branding.
• Ensure brand consistency across brochures, hoardings, sales galleries, project branding, social media, websites, and all marketing collaterals.
• Coordinate with Sales, CRM, Design, Digital Marketing, and Business Development teams for project launches and promotional activities.
• Manage project launch campaigns, exhibitions, customer engagement events, and promotional activities.
• Coordinate with creative agencies, media partners, printers, production houses, and vendors to ensure timely execution.
• Develop marketing materials including brochures, presentations, AVs, walk-through videos, advertisements, and promotional creatives.
• Conduct market research, competitor analysis, and branding trend analysis within the real estate industry.
• Monitor campaign performance, prepare MIS reports, and recommend improvements based on campaign analytics.
• Manage branding budgets, vendor negotiations, purchase orders, and cost optimization.
• Ensure timely delivery of all branding activities while maintaining quality standards.
• Support employer branding initiatives and corporate communication activities.

Key Requirements

• Graduate/Postgraduate/MBA in Marketing, Branding, Mass Communication, or a related field.
• 6–10 years of experience in Brand Management within the Real Estate Developer industry.
• Strong knowledge of project launches, residential and commercial branding, and integrated marketing campaigns.
• Experience in ATL, BTL, Digital Marketing, Outdoor Advertising, Site Branding, and Event Management.
• Hands-on experience in agency management, vendor coordination, and media planning.
• Strong understanding of social media branding and digital marketing platforms.
• Excellent communication, stakeholder management, negotiation, and project coordination skills.
• Proficiency in MS Excel, PowerPoint, Word, and marketing reporting tools.
• Knowledge of CRM systems and marketing automation tools will be an added advantage.

Preferred Skills

• Brand Strategy & Positioning
• Project Launch Campaigns
• Marketing Communications
• ATL & BTL Marketing
• Digital & Social Media Branding
• Vendor & Agency Management
• Media Planning & Buying
• Budget Management
• Event & Exhibition Management
• Market Research & Competitor Analysis
• Campaign Performance Analysis
• MIS Reporting
• Presentation & Communication Skills