Brand Marketing (Offline & General Trade)

Job Title: Brand Marketing (Offline & General Trade)

Location: Delhi Company: Nivia Sports | https://www.niviasports.com/ | https://www.instagram.com/niviasports/

Experience: 1–3 Years

Role Overview

Nivia Sports is looking for a highly execution-driven marketing professional to strengthen its offline and general trade brand presence across India.

This role is ideal for someone who understands dealer-channel business dynamics and can independently drive on-ground marketing initiatives — from ideation and planning to vendor coordination and final execution.

The candidate should be proactive, operationally strong, commercially aware, and capable of handling high-pressure execution environments across events, retail branding, activations, and dealer engagement.

Offline Marketing & Activations

● Plan and execute on-ground brand activations across schools, colleges, turfs, courts, retail outlets, dealer meets, tournaments, and community events.

● Lead end-to-end execution of events including:

• ideation
• vendor management
• fabrication
• logistics
• permissions
• manpower coordination
• on-ground supervision

● Build engaging sports-led experiences that improve brand visibility and consumer interaction.

Dealer Channel & Retail Marketing

● Work closely with the sales and channel teams to strengthen brand visibility across dealer stores and MBOs.

● Execute in-store branding, VM initiatives, SIS setups, fi xtures, and launch visibility plans.

● Coordinate with dealers and regional teams for smooth rollout of marketing assets and activations.

● Understand dealer ecosystem dynamics and identify opportunities to improve product visibility and sell-through.

Vendor & Agency Management

● Manage and negotiate with production vendors, fabricators, printers, event agencies, and freelancers.

● Ensure cost-effective execution while maintaining quality and timelines.

● Build a strong network of reliable execution partners across regions.

Brand & Campaign Execution

● Support execution of product launches, GTM campaigns, sponsorships, and brand partnerships.

● Coordinate with internal design, digital, and content teams to ensure omni-channel consistency.

● Assist in planning offl ine media, retail campaigns, and experiential marketing initiatives.

Operations & Coordination

● Handle multiple projects simultaneously with strong attention to detail and timelines.

● Travel for events, dealer activations, and store branding when required.

● Maintain execution trackers, budgets, reports, and vendor documentation.

Preferred Background

● Experience in a dealer-channel-driven business is highly preferred:

• Sports/ FMCG/ Consumer Durables / Footwear/ Apparel/ Lifestyle Retail/ Automobile Accessories

● Prior experience in sports, youth, or community-led marketing is a plus.

Skills Required

● Strong execution and project management skills

● Vendor management and negotiation abilities

● Understanding of retail branding and offline marketing

● Excellent coordination and communication skills

● Ability to thrive in fast-paced, on-ground environments

● Commercial understanding of budgets and cost negotiations

● Basic understanding of branding, design, and consumer experience

Preferred Tools & Platforms

● Microsoft Excel

● Google Sheets

● PowerPoint / Google Slides

● Basic Canva / design understanding

● Vendor quotation & budgeting management

What We're Looking For

Someone who:

● gets things done

● can manage chaos on-ground

● understands how dealer markets work

● can think creatively but execute practically

● and is passionate about building sports culture in India

Salary: Based on experience and profile fit

To apply: Share your resume at [Confidential Information]