Brand Marketing Manager

Location: Noida

Experience: 2–4 years

Employment Type: Full-time

About the Role :

We are looking for a creative and strategic Brand Marketing Manager to join our team. The ideal candidate will be responsible for building and strengthening our brand presence, driving audience engagement, and supporting business growth through impactful marketing initiatives.

This role is ideal for someone who enjoys combining strategy, creativity, storytelling, and execution. You will work closely with internal teams and external partners to develop campaigns that strengthen brand visibility and create meaningful connections with our audience.

Key Responsibilities :

• Develop and execute brand marketing strategies aligned with business objectives.
• Plan and manage integrated marketing campaigns across digital, social media, offline, PR, and event platforms.
• Ensure consistency in brand identity, messaging, tone, and visual communication across all touchpoints.
• Collaborate with content, design, product, sales, and other cross-functional teams to execute marketing initiatives.
• Conduct market research, competitor analysis, and consumer research to identify market trends and opportunities.
• Support product launches, promotional campaigns, brand activations, and partnerships.
• Monitor campaign performance and analyse key metrics to identify opportunities for improvement.
• Prepare campaign reports and provide actionable recommendations based on performance insights.
• Coordinate with agencies, influencers, media partners, and vendors for campaign execution.
• Support social media engagement, content planning, and brand storytelling initiatives.
• Stay updated on emerging marketing trends, AI-powered marketing tools, consumer behaviour, and industry developments.

Requirements :

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 2–4 years of experience in brand marketing, digital marketing, campaign management, or a related role.
• Strong understanding of branding, marketing communication, and customer engagement.
• Experience managing multi-channel campaigns and coordinating with multiple stakeholders.
• Practical knowledge of AI-powered marketing tools, content generation platforms, and marketing automation technologies.
• Excellent written and verbal communication skills.
• Strong creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with digital marketing tools, analytics platforms, and social media management.

Preferred Qualifications:

• Experience in Media, Advertising, Technology, or Consumer Brands.
• Exposure to influencer marketing and performance marketing.
• Experience with event marketing, PR activities, or brand partnerships.
• MBA in Marketing or relevant marketing certifications.

Key Skills:

Brand Strategy & Positioning | Campaign Planning & Execution | Content & Storytelling | Social Media Marketing | Market Research | Consumer Insights | Stakeholder Management | Agency Management | Creative Thinking | Data Analysis & Reporting | Project Management

Why Join Us

Join a dynamic and collaborative team where you will have the opportunity to work on meaningful brand initiatives, experiment with new ideas, and play an important role in shaping how our brand connects with its audience.

*Apply now and be a part of our growing team!*