About the Role - Brand marketing Manager
We are looking for a passionate and creative Brand Marketing Manager to lead initiatives that strengthen our brand presence, drive audience engagement, and support business growth. This role requires a blend of strategic thinking, storytelling, campaign execution, and market understanding to build meaningful connections with customers across multiple channels.
The ideal candidate should have a strong understanding of modern marketing trends, consumer behavior, and brand communication. You will work closely with cross-functional teams including design, content, digital marketing, sales, and external partners to deliver impactful campaigns that enhance brand visibility and customer experience.
If you are someone who thrives in a fast-paced environment, enjoys building brands, and can turn ideas into compelling campaigns, we would love to hear from you.
Key Responsibilities
- Develop and execute brand marketing strategies aligned with business goals and market positioning.
- Plan and manage integrated marketing campaigns across digital, social media, offline, PR, and event platforms.
- Ensure consistency in brand identity, messaging, tone, and visual communication across all customer touchpoints.
- Collaborate with internal teams such as content, design, product, and sales to create engaging marketing initiatives.
- Conduct market research, competitor analysis, and consumer insights studies to identify trends and opportunities.
- Support product launches, promotional campaigns, and brand activation activities.
- Monitor campaign performance, analyze key metrics, and generate reports with recommendations for improvement.
- Coordinate with agencies, influencers, media partners, and vendors for campaign execution.
- Manage social media engagement and contribute to content planning and storytelling efforts.
- Stay updated on emerging marketing trends, tools, and consumer behavior to keep the brand competitive and relevant.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 2–4 years of experience in brand marketing, digital marketing, campaign management, or related roles.
- Strong understanding of branding, marketing communication, and customer engagement strategies.
- Experience handling multi-channel campaigns and coordinating with multiple stakeholders.
- Basic understanding and practical experience with AI-powered marketing tools, content generation platforms, and marketing automation technologies.
- Excellent written and verbal communication skills.
- Strong creative thinking and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a dynamic environment.
- Familiarity with digital marketing tools, analytics platforms, and social media management.
Preferred Qualifications
- Experience in industries such as Media, Advertising, Tech or Consumer Brands.
- Understanding of influencer marketing and performance marketing strategies.
- Exposure to event marketing, PR activities, or brand partnerships is an added advantage.
- MBA or marketing certifications will be a plus.
Key Skills
- Brand Strategy & Positioning
- Campaign Planning & Execution
- Content & Storytelling
- Social Media Marketing
- Market Research & Consumer Insights
- Stakeholder & Agency Management
- Creative Thinking
- Communication & Presentation Skills
- Data Analysis & Reporting
- Project Management
What We Offer
- Competitive compensation and growth opportunities
- A collaborative and innovative work culture
- Opportunity to work on exciting and impactful brand campaigns
- Learning and professional development support
- Employee-friendly policies and wellness benefits
