Brand Marketing Manager

Brand Marketing Manager

World Brandverse Private Limited | Brandverse

Brands: All In-house Brands

Experience: 5–8 Years

Location: Ahmedabad / Mumbai

Reporting To: Brand Strategist / Business Head – Brandverse

Role Type: Hands-on Marketing Execution

Channels: General Trade | Modern Trade | D2C | Marketplaces

Compensation: INR 12-18 lacs per annum

Role Purpose

Drive day-to-day brand marketing execution for Brandverse's complete portfolio of in-house brands. The role converts approved brand and GTM direction into on-ground and online output across offline general trade, offline modern trade, D2C, marketplaces, social, creators and performance marketing. This is an execution-first role: brief, coordinate, produce, deploy, track and improve.

Core Execution Responsibilities1. Campaign & Creative Execution

·      Translate approved brand, launch and campaign plans into actionable briefs, asset lists, timelines and deployment plans.

·      Own the execution flow: brief → production → review → revisions → approval → channel adaptation → deployment.

·      Maintain the marketing calendar for launches, festivals, promotions, always-on content and channel requirements.

·      Ensure creatives, product communication and campaign assets are delivered on time and in the required formats.

2. Product Creative & Content Production

·      Build and maintain complete asset libraries for every relevant SKU across all in-house brands: product/lifestyle photography, videos, feature graphics, comparisons, demonstrations and packaging visuals.

·      Convert technical features and product USPs into simple, benefit-led consumer communication.

·      Coordinate shoots, editing, post-production and adaptations with designers, photographers, videographers, agencies and freelancers.

·      Maintain approved master files, source files and reusable brand/product assets.

3. Offline General Trade Execution

·      Create retailer/dealer-facing catalogues, product cards, feature sheets, comparison cards, sales aids and product education material.

·      Execute POSM including standees, posters, counter displays, shelf strips, wobblers, danglers, shelf talkers, window branding and display material.

·      Develop retailer WhatsApp communication for launches, offers, incentives, features and product education.

·      Create salesperson training aids such as cheat sheets, FAQs, pitches, objection-handling content and demonstration videos; coordinate printing and field deployment.

4. Offline Modern Trade Execution

·      Plan and execute modern-trade visibility for large-format retail and organized electronics chains, in line with approved brand and channel plans.

·      Coordinate store-specific assets such as gondola/end-cap communication, shelf branding, display units, demo-zone communication, promoter material and launch/promotional visibility.

·      Adapt campaign and product creatives to retailer specifications, store formats and promotional calendars.

·      Coordinate with sales/channel teams and vendors to ensure timely production, dispatch, installation and proof-of-execution from stores. 

5. D2C, Social & Performance Marketing Execution

·      Manage creative requirements for in-house brand websites, product pages, landing pages, promotional pages and online campaigns.

·      Execute approved social calendars across posts, reels, stories, short-form video, product demos, education, UGC, reviews and brand storytelling.

·      Coordinate WhatsApp/email creatives for launches, promotions, abandoned carts, cross-sell, reviews and retention.

·      Work with performance teams/agencies to produce static, video, carousel, UGC and retargeting creatives, including multiple variants for testing.

6. Marketplace Execution

·      Manage creative requirements for Amazon, Flipkart and other relevant marketplaces across all in-house brands.

·      Develop and update primary images, feature/lifestyle graphics, comparison creatives, videos, packaging visuals and A+ / Enhanced Brand Content.

·      Adapt assets for sales, deals, coupons, festivals, promotions and sponsored campaigns.

·      Regularly check listings for visual accuracy, completeness, correct claims and brand consistency.

7. Influencer, Creator & UGC Execution

·      Execute approved creator plans: shortlist relevant creators, coordinate outreach, briefing, product seeding, timelines, approvals, usage rights and publishing.

·      Coordinate unboxing, reviews, demonstrations, comparisons and lifestyle/use-case content relevant to each brand and product.

·      Identify strong UGC and coordinate approved repurposing for social, marketplace, D2C and paid advertising.

8. Vendor Coordination, Quality Control & Optimization

·      Manage day-to-day execution with agencies, designers, photographers, videographers, production houses, printers, influencer agencies and freelancers.

·      Check every asset before release for product information, specifications, pricing, offers, claims, branding, CTA, spelling and platform requirements.

·      Maintain an organized central creative library and prevent outdated or incorrect assets from reaching consumers or channel partners.

·      Track creative-level performance across D2C, social, marketplaces and paid campaigns; coordinate new hooks, formats and variations based on results.

Key Deliverables

Offline – General Trade: POSM, retailer communication, product education, sales enablement and field deployment. Offline – Modern Trade: Store visibility, display communication, promoter assets, retailer-format adaptations and execution tracking. D2C & Social: Website/product-page assets, campaigns, reels, UGC, CRM and performance creatives. Marketplaces: Listing imagery, A+ content, videos, comparison and promotional assets. Brand & Product: Launch campaigns, product shoots, storytelling, testimonials, consumer education and reusable asset libraries across all in-house brands.

Candidate Profile

·      5–8 years of relevant experience in brand/creative marketing, retail marketing, D2C, e-commerce, consumer marketing or similar execution roles.

·      Experience in consumer electronics, audio, wearables, lifestyle, FMCG, D2C or other consumer brands preferred.

·      Strong hands-on coordination ability across offline and online channels; comfortable running multiple execution tracks simultaneously.