Brand Marketing Manager
Brand Marketing Manager
techwise digital- Posted 7 hours ago
- Be among the first 10 applicants
Job Description
What You Will Do
- Define go-to-market strategies and quarterly growth initiatives for retail learning programs.
- Build acquisition programs across search, social, performance media, messaging, email, communities, and offline activations.
- Design learner journeys that convert prospects into registrations and paying participants.
- Create targeted campaigns for different learner segments and continuously refine audience strategies.
- Use CRM and automation tools to manage prospects, automate follow-ups, and improve lead-to-enrolment movement.
- Partner with sales, trainers, subject experts, and delivery teams to improve campaign outcomes.
- Oversee marketing assets such as web pages, campaign creatives, emailers, brochures, and promotional content.
- Use campaign and customer data to identify drop-offs, improve funnel performance, and optimize spending.
- Track acquisition cost, lead quality, conversion rates, enrolments, revenue contribution, and campaign ROI.
- Guide and develop the marketing team while managing priorities, timelines, and external/internal stakeholders.
- 5+ years of B2C/growth marketing experience, preferably within Education, EdTech, Training, or consumer services.
- Demonstrated experience in acquisition, demand creation, and conversion-focused marketing.
- Strong exposure to CRM, marketing automation, lead nurturing, segmentation, and lifecycle campaigns.
- Working knowledge of digital acquisition, SEO, landing pages, analytics, and conversion optimization.
- Strong analytical thinking, team leadership, communication, and execution skills.
More Info
Key Skills
digital acquisition
lifecycle campaigns
lead nurturing
About Company
Skills:
pos data analysis , google sheets , Google Analytics, Excel, Zomato dashboards
Skills:
landing pages , marketing reporting , Hubspot, Zoho, Google Analytics, Webinars, SEO, Email Marketing, community-led marketing, CRM platforms, Lead Squared, marketing automation platforms, Customer Acquisition, conversion funnels, conversion optimization, Meritto, drip campaigns, demand generation, Lead Generation, Segmentation, Looker Studio, Website Management, lead nurturing
Skills:
Integrated Marketing, Stakeholder Management, AI tools, brand marketing, Campaign Management, project management, social media, growth marketing
Skills:
D2C fashion, campaign production, project management, Storytelling, influencer marketing, Instagram-first brand building, analytical mindset, communication
Skills:
field marketing, performance analytics, on-ground brand activation, BTL marketing