Brand & Marketing Manager- Real Estate

Brand & Marketing Manager:

Key Responsibilities

1. Brand Strategy & Positioning

• Define project-level brand positioning based on:
• Micro-market demand density
• Target persona (end-user vs investor)
• Price bands and competitive landscape
• Build clear value propositions for:
• New launches
• Phased inventory releases
• Ready-to-move-in projects
• Ensure all communication reflects premium/luxury brand codes where applicable — language, tone, visual grammar, and storytelling.

2. Go-To-Market (GTM) & Launch Orchestration

• Own the end-to-end GTM strategy for:
• New project launches
• Phase launches
• Sustenance campaigns
• Plan and execute:
• Launch calendars
• Teaser → Reveal → Launch → Post-launch sustenance phases
• Work with Performance Marketing to:
• Align messaging to funnel stages
• Drive velocity-based campaigns
• Partner with Sales & Channel teams to:
• Design CP activations, broker meets, site experience strategy, EOIs, pre-launch access programs.

3. Creative & Communication Governance

• Own the creative direction and messaging framework across:
• Digital
• Outdoor
• Print
• Site branding
• Experience centers
• Brief and govern:
• In-house designers
• Creative agencies
• Video & production partners
• Ensure consistency of brand language across all touchpoints — no dilution between luxury vs mass positioning.

4. Campaign Planning & Media Integration

• Work with Performance & Media teams to:
• Translate brand narratives into high-conversion campaign frameworks
• Guide creative testing, formats, and content hooks
• Ensure integrated campaign planning across:
• Digital
• OOH
• Portals
• On-ground activations
• Align messaging across:
• Awareness
• Consideration
• Conversion
• Retargeting & remarketing journeys.

5. Sales, CRM & Channel Alignment

• Act as the bridge between Marketing & Sales:
• Build sales decks, pitch narratives, and site storytelling
• Ensure presales & sales teams are equipped with:
• Buyer personas
• Objection handling narratives
• Product story frameworks
• Work with CRM teams to:
• Map communication journeys
• Align email, WhatsApp, call scripts to campaign narratives
• Drive channel partner enablement kits:
• CP pitch decks
• Brochures
• Campaign creatives
• Incentive narratives

6. Market Intelligence & Competitive Strategy

• Track:
• Micro-market absorption
• Competitor launches
• Pricing movements
• Inventory velocity
• Build competitive differentiation frameworks to sharpen positioning.
• Feed insights into:
• Pricing strategy (with leadership)
• Product packaging
• Campaign narratives

7. Budgeting, ROI & Performance Governance

• Own marketing budgets for assigned projects.
• Track campaign effectiveness through:
• Lead quality feedback
• Site visit ratios
• Booking performance
• Work with Performance team to:
• Optimise campaign mix based on ROI
• Improve velocity and cost efficiency
• Present monthly performance and learning reports to leadership.

Key Skills & Competencies

• Strong understanding of real estate GTM frameworks and launch cycles
• Ability to translate strategy into creative narratives
• Strong stakeholder management across:
• Sales
• Channel Partners
• Agencies
• Digital & Creative teams
• Strategic thinking + execution rigour
• Luxury/lifestyle brand sensibility (for premium projects)
• Excellent briefing, storytelling and presentation skills