Brand Marketing Manager (Print + Digital)

Job Title: Brand Marketing Manager

Location: Mumbai

Experience: 4 to 6 years

Role Overview

This role involves a gamut of activities with the twin objective to drive the newspaper's readership and revenues. This includes (1) conceptualizing and executing reader/consumer engagement programmes; understand consumer segments and gather insights (2) Work closely with the sales team to ideate and create sponsorship opportunities for advertisers (3) Operational coordination across the supply chain to solve problems, improve processes, facilitate a smooth workflow across functions. This role is part of the Brand Marketing team at Economic Times, India's leading business newspaper and one of the world's most read English business publications

Areas Of Responsibility

Brand Management

1. Develop and execute comprehensive brand marketing strategies that align with business objectives and enhance market positioning.
2. Planning and execution of promotional campaigns across multiple channels, including digital, social media, and traditional advertising.
3. Draft creative briefs for the advt. agency, evaluate creatives shared, gather feedback from internal stakeholders, liaise with the agency, execute campaign basis a media plan.
4. Conduct market research and competitive analysis to identify trends and inform brand messaging.
5. Analyse campaign performance metrics (KPIs) and use data to optimize marketing efforts.
6. Manage brand identity and ensure a cohesive and consistent brand message across all communication points.
7. Keep track of newspapers in terms of content and activity. Monthly + Quarterly analysis and reporting involved.
8. Collaborate with cross-functional teams and vendors, to align marketing efforts.
9. Manage project timelines and budgets to ensure initiatives are delivered on time and within scope.
10. Work with regional teams to build readership and engagement for city editions. For example, a local event, panel discussion in Delhi, Pune etc.

Operations Management

1. Work closely with depts. such as production, distribution, sales to either improve a process or fix a problem.
2. This aspect involves a fair deal of co-ordination and follow-up with various departments.

Sponsorship Initiatives

1. Understand client/advertiser objectives and create sponsorship opportunities.
2. Create sponsorship proposals for existing and new programmes to drive revenues.
3. Liaise with sales team on a regular basis.

What is in it For You

• Inclusive Workplace: We are an inclusive place to work, where diversity is valued, and everyone feels welcomed. We embrace everyone with open hearts and minds.
• Embracing Change: We welcome change and encourage innovative thinking and adaptability in our dynamic environment.
• Growth Opportunities: We believe we grow when our people grow, offering numerous opportunities for professional and personal development.
• People-Centric Policies: Our policies are designed with our people in mind, including a creche facility, comprehensive leave policies, flexible work hours, guest house facility, a robust POSH (Prevention of Sexual Harassment) policy, to name a few.
• Collaborative Culture: We foster a positive and collaborative culture, where employees are encouraged to share ideas, support each other, and work together towards common goals. At BCCL, we are more than colleagues; we are a family.
• Brand You'll Work On: You will be the custodian of the Economic Times brand — one of India's most iconic and trusted media brands with over 150 years of legacy.