Brand Marketing Manager

Brand Marketing Lead – Microair Avionics (Indore, India)

Company: Microair Avionics

Location: Indore (In-Office)

Employment Type: Full-Time

Experience Required: 5–6 Years

Reporting To: Customer Engagement, Sales & Marketing Manager (Dublin)

Time Zone Requirement: Overlap with Australia, Dublin, and US teams.

About the Role

Microair Avionics is seeking a senior, hands-on Brand Marketing Lead to own marketing strategy and execution. The role involves developing marketing plans, creating content, managing social media, maintaining brand voice, supporting product launches, and driving customer engagement. The ideal candidate should be capable of taking an idea from concept to publication independently.

Key Responsibilities

1. Brand Strategy & Messaging

• Develop messaging frameworks and audience personas.
• Define and maintain a consistent brand voice.
• Translate technical product information into customer-focused messaging.

2. Social Media & Content Creation

• Manage Instagram, Facebook, LinkedIn, YouTube, and TikTok.
• Create videos, reels, educational content, and LinkedIn content.
• Develop creative campaigns and community engagement initiatives.
• Convert technical features into compelling customer benefits.
• Analyze and optimize content performance.

3. Content Writing

• Write product descriptions, promotional content, and marketing materials.
• Assist with manuals and technical documentation.
• Edit and proofread all content for clarity and consistency.

4. Analytics & Reporting

• Track engagement, reach, growth, conversions, website traffic, and email metrics.
• Provide performance reports and recommendations.
• Use data to improve marketing strategy.

5. Competitor & Industry Monitoring

• Monitor competitors and industry trends.
• Share actionable insights with internal teams.

6. Event & Tradeshow Marketing

• Manage pre-event, during-event, and post-event marketing activities.
• Coordinate booth materials and event advertising.
• Support customer appointment scheduling.
• Create memorable event experiences.

7. Digital Marketing & Customer Engagement

• Manage website content (WordPress/WooCommerce).
• Run email campaigns through Mailchimp or similar platforms.
• Engage with aviation communities and customers.
• Maintain CRM data and brand assets.
• Create marketing materials using Canva.

Ideal Candidate

• Strategic thinker who can also execute.
• Creative content creator with strong storytelling ability.
• Comfortable working with technical products.
• Strong understanding of different global audiences.
• Interested in building a long-term career with the company.

Essential Skills

• 5–6 years of digital marketing or brand communications experience.
• Excellent written English.
• Social media strategy, content creation, and reporting experience.
• Event/tradeshow marketing experience.
• Canva and graphic design knowledge.
• SEO, email marketing, and analytics skills.
• Strong editing and proofreading abilities.
• Microsoft Office proficiency.

Preferred Skills

• Experience marketing technical, engineering, aerospace, or aviation products.
• Video editing skills.
• WordPress/WooCommerce knowledge.
• Mailchimp experience.
• Technical documentation writing experience.

Application Requirements

Applicants should submit:

• Updated CV
• Portfolio or examples of previous work
• Shortlisted candidates will receive a practical assignment as part of the selection process.