Job Title: Brand Marketing Manager – Luxury & Lifestyle Division
Location: Mumbai (On-site)
Employment Type: Full-Time
Experience Required: 6+ Years
Compensation: 10,00,000 – 12,00,000 PA
About The Role
DiambelGroup is seeking a strategic and creative Brand Marketing Manager to lead premium brand positioning, integrated campaigns, and customer engagement initiatives for our Luxury & Lifestyle Division. The ideal candidate will combine analytical thinking with strong creative instincts to drive impactful marketing strategies across digital and offline touchpoints.
This role requires hands-on execution experience along with the ability to conceptualize high-impact brand campaigns that resonate with luxury audiences.
Key ResponsibilitiesBrand Strategy & Planning
- Develop and execute 360° marketing strategies aligned with brand vision and business objectives.
- Build annual marketing plans, campaign calendars, and launch roadmaps.
- Conduct market research, competitor benchmarking, and customer behavior analysis.
- Collaborate with sales and CRM teams to strengthen customer acquisition and retention strategies.
Campaign Execution
- Lead integrated campaigns across digital, influencer, PR, retail, experiential, and offline channels.
- Coordinate with creative, retail, eCommerce, and content teams to ensure brand consistency.
- Oversee luxury-focused content creation, storytelling, visual direction, and campaign assets.
- Execute high-end events, activations, partnerships, and collaborations.
Digital & Performance Marketing
- Manage and optimize digital marketing campaigns including Meta Ads, Google Ads, SEO/SEM, and email marketing.
- Monitor KPIs, engagement metrics, and ROI to improve campaign performance.
- Work closely with CRM platforms and analytics tools to drive customer engagement.
Team & Stakeholder Management
- Manage external agencies, production vendors, and creative partners.
- Mentor junior team members and support cross-functional collaboration.
- Handle marketing budgets efficiently while ensuring ROI-focused execution.
Requirements
- Bachelor's degree in Marketing, Communications, or Business; MBA preferred.
- 6+ years of marketing experience.
- Minimum 3 years of experience in luxury, jewellery, fashion, or premium lifestyle brands.
- Strong expertise in brand marketing, storytelling, and campaign execution.
- Hands-on experience with Google Analytics, Meta Ads, Salesforce/CRM platforms.
- Excellent communication, project management, and leadership skills.
- Strong understanding of luxury consumer behavior and premium branding.
Skills: crm,data,customer,salesforce,jewelry,management,marketing,digital
