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Brand & Marketing, Lead
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- Posted a day ago
- Over 50 applicants have applied
Job Description
- Brand and narrative leadership: Define PHI's brand positioning, messaging architecture and relationship-led narrative across customer, distributor, partner and employee touchpoints.
- Integrated marketing and growth: Build full-funnel campaigns across paid, owned, earned and partner channels to drive awareness, consideration, acquisition and engagement.
- AI-led marketing capability: Leverage AIO, GEO, LLM-led discovery, conversational search and AI-driven personalisation to improve discoverability, relevance and performance.
- Content strategy and ecosystem development: Build a scalable content engine across web, app, social, CRM, WhatsApp, chatbots, voice and other conversational interfaces.
- Customer acquisition and lifecycle marketing: Use segmentation, propensity modelling, analytics and AI tools to design personalised campaigns for chase communication, engagement, servicing, cross-sell / up-sell across whatsapp, email, sms.
- PR, corporate communications and reputation: Shape trust-led narratives across media, digital, social and AI-mediated information ecosystems, with strong crisis readiness and issue management.
- Events, sponsorships and branded content: Design experience-led events, strategic sponsorships, partnerships and branded content properties that build cultural relevance, trust and engagement.
- Digital experience (UI/UX) and platform integration: Ensure consistent, personalised storytelling across digital platforms, customer journeys, martech systems and AI powered interfaces.
- Data, insights and measurement: Define success metrics across brand lift, reach, engagement, conversion, lead generation, ROI and reputation indicators.
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Key Skills
About Company
Skills:
Gtm, Digital Performance Marketing, Customer Acquisition, market insights, business growth, Demand Generation, CRM, Brand Strategy
Skills:
vendor coordination , Ms Excel, Digital Marketing Platforms, Marketing Reporting Tools, Word, Project Launches, Site Branding, Crm Systems, Powerpoint, Social Media Branding, Outdoor Advertising, Agency Management, Brand Management, Event Management, ATL BTL Digital Marketing, Integrated Marketing Campaigns, Media Planning, Marketing Automation Tools
Skills:
customer engagement models, Marketing Strategy, market data analytics tools, marketing excellence, strategic brand planning, pharmaceutical brand management, Portfolio Management
Skills:
Digital Marketing, Analytics, integrated marketing plans, partnerships
Skills:
customer lifecycle management, Product Management, Portfolio Management, Customer Segmentation, Digital, Operations, Data-driven interventions, Marketing, Analytics