Important:
Please submit your resume in PDF format only, and kindly read the JD in its entirety.
Role Overview:
This role acts as the custodian of a premium F&B brand's identity, driving the overall brand strategy, digital presence, and creative direction.
The core mission is to unify the brand voice across all channels, from social media and digital campaigns to in-store retail experiences and packaging.
This position is pivotal to the company's growth as it bridges the gap between creative storytelling and data-driven performance, ensuring the brand scales effectively while maintaining its heritage and premium positioning.
Position Details:
- Role: Brand & Marketing Lead
- Experience Required: 5 to 8+ years
- Client's Industry: Food & Beverage (F&B) | 30+ years in existence, 250+ crore in revenue
- Travel Requirements: Some amount of travel may be required across the brand's retail outlets
- Employment Type: Full-time
- Work Arrangement: Work from Office (WFO)
About the Client's Company:
Our client is a leading F&B brand known for its premium products and strong market presence across retail outlets, delivery platforms, quick commerce, and e-commerce.
With over three decades of legacy and state-of-the-art manufacturing, they are in a phase of dynamic growth, modernizing their operations to serve millions of customers while maintaining their core value of excellence.
Roles & Responsibilities:
1. Social Media Strategy With Agency
- Lead the overall social media strategy in partnership with the social media agency.
- Work with the agency on monthly content calendars, brand storytelling, and platform-specific strategies.
- Oversee quality of content -copy, design, reels, videos, ensuring they match brand tone and visual standards.
- Track metrics, share insights with the agency, and guide optimisation.
2. Campaign Planning & Execution
- Plan and execute brand campaigns (festive, seasonal, product, digital, in-store).
- Create campaign briefs, messaging, and rollout plans across digital and offline channels.
- Ensure campaigns reflect the brand's premium positioning and heritage.
3. Creative & Design Team Oversight
- Manage the in-house design team for all assets across digital, print, packaging, and retail branding.
- Ensure visual consistency, quality control, and adherence to brand guidelines.
- Approve all creative outputs before release.
4. Photoshoots & Video Production
- Conceptualise and manage product, lifestyle, and brand shoots.
- Work with external photographers, videographers, stylists, and production teams.
- Ensure shoot outputs are high-quality, brand-aligned, and delivered on schedule.
5. Performance Marketing Supervision
- Work with the performance marketing agency to define targets and optimise campaigns.
- Review media plans, ad creatives, landing pages, and performance dashboards.
- Monitor weekly performance and guide improvements.
6. Website & E-commerce Experience
- Oversee website content updates, UX enhancements, homepage banners, and product uploads.
- Coordinate with relevant teams and agencies to maintain a smooth browsing and checkout experience.
- Ensure digital assets are refreshed for festivals, campaigns, and product launches.
7. Communication & Brand Language
- Maintain consistent brand tone and messaging across all communication channels - digital, packaging, retail, corporate decks, internal communication, emailers, and customer-facing content.
- Review and approve key brand copy and campaign lines.
8. Cross-Functional Collaboration
- Work closely with Design, Retail, E-commerce, Corporate Sales, Customer Experience, and Product teams.
- Support new product launches, in-store branding, gifting initiatives, and store openings.
9. Reporting & Insights
- Track performance across social, website, marketing campaigns, and offline activities.
- Prepare monthly marketing reports with insights and next steps.
- Use consumer, category, and competitor insights to shape marketing strategy.
What We're Looking For:
a) Must-Haves:
- Full-time Bachelor's degree.
- 5-8+ years of experience in brand or digital marketing, ideally within FMCG, F&B, or premium consumer brands.
- Strong understanding of social media, digital marketing ecosystems, and consumer behavior.
- Experience managing both internal creative teams and multiple external agencies.
- Strong visual sensibility combined with excellent project management skills.
b) Nice-to-Haves:
- MBA or Master's degree in Marketing, Business, Communications, or a related field.
- A proven track record of handling phygital marketing (bridging physical retail with digital experiences).
c) Tools & Skills Required:
- Digital & Marketing Analytics Tools (e.g., Google Analytics, Meta Business Suite).
- Project Management & Collaboration Tools.
- Familiarity with Content Creation/Design workflows.
Perks & Benefits:
- Employee Discount Across the Brand's Retail Outlets
Reporting Structure:
You will report directly to the CEO, Partners, and key leadership team, ensuring strategic alignment and visibility on all HR initiatives.
Candidates/Applicants Please Note:
Apex Growth Talent and/or its representatives never charge any fees or money at any stage of the recruitment process. We will never ask for OTPs, bank details, credit/debit card information, PAN, Aadhaar numbers, tax documents, or investment reports.
