BRAND MARKETING LEAD

Key Responsibilities:

·      Develop a strong understanding of the TG and generate insights by leveraging data and consumer / market research to design value propositions and the marketing strategy

·      Lead the planning, creative development, and execution of impactful marketing campaigns

·      Lead the brand marketing team and its day-to-day operations

·      Liaise with internal & external partners to develop and execute a strong content marketing strategy to build category awareness and establish thought leadership in the market

·      Liaise with external agencies to develop high quality brand assets for building consumer affinity and driving sales

·      Develop 360 advertising strategies and omnichannel marketing campaigns that resonate with our consumers, align with our goals, and utilize effective tactics to generate new leads

·      Develop & execute activities to nurture leads and move them further down the purchase funnel

·      Drive and maintain a cohesive social media strategy by providing guidelines for storytelling, developing dynamic content, increasing engagement, and reaching bigger audiences on various platforms

·      Collaborate with other senior leaders across the company to ensure all marketing initiatives and deliverables adhere to the branding guidelines

·      Engage with agency and internal team to develop POS copy / collaterals for all product launches – includes concept, headline and product copy

·      Assist in executing product launches and promotions

·      Create, measure, and report the performance of all marketing campaigns

Qualifications:

·      MBA degree with specialisation in marketing from a Top B-school

·      6+ years of experience in the brand marketing function

·      Strong academic pedigree

·      Industry Background – Preferably financial services / banking / consumer durables

·      Good understanding of the digital media landscape

·      Strong work ethic with high levels of professionalism and integrity.

·      Ability to work in a fast-paced entrepreneurial environment with excellent communication skills.