Brand Marketing Intern

About Urban Company

Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., all delivered in the comfort of their home and at a time of their choosing. We promise our customers a high-quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise

.
Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind

• -Customer love: Build a platform that offers truly delightful and differentiated servic
• esPartner empowerment: Build a deep, full-stack partnership with service partners, helping improve their earnings and overall liveliho
• odTechnology first: Bring innovation and technology to an age-old industr

y.
About the R

oleThis internship is designed for someone who wants hands-on exposure to modern marketing across platforms. The intern will work closely with the brand team to understand how marketing works across content, social media, search visibility, and community percepti

on.
Key Responsibili

ties
1. Learn and Execute Marketing Across Me

• diumsSupport communication campaigns across digital platforms including social media, website content, and community f
• orumsUnderstand how messaging differs across cha
• nnelsAssist in coordinating content across multiple touch p

oints
2. Brand Sentiment Mana

• gementMonitor brand conversations across pla
• tformsTrack reviews, comments, and community discu
• ssionsIdentify trends in consumer fe
• edbackFlag potential reputation risks and opportu

nities
3. Social & Platform Performance A

• nalysisAnalyse product rankings and visibility across social media and discovery pl
• atformsTrack engagement metrics and brand m
• entionsSupport performance reporting and insight gen
• erationAssist in understanding how content impacts discover

ability
What the Intern W

• ill GainPractical exposure to multi-channel m
• arketingExperience in brand perception
• analysisUnderstanding of content strategy and performance
• trackingHands-on work in a growing consumer brand env

ironment
Ideal

• CandidateStrong interest in marketing and brand
• strategyAnalytical mindset with attention
• to detailComfortable working with data and
• insightsGood written communicati
• on skillsProactive and eager