Company Information:
A pioneer of quality furniture in India, Urban Ladder was founded in 2012 with a simple mission - to make a million homes beautiful. Since 2020, we have been a part of Reliance Retail and today, we are a one stop shop for all furniture and dcor products in India with over 30,000 products from 150 brands delivering across 3000+ pin codes. With an omni-channel presence in all major cities in India, we make exceptional furniture more accessible to people and continue to thrive, helping people create inspiring homes. We are there to help our customers discover the joy of creating and building spaces that mirror who they are.
The UL Workplace: Magical Careers begin with great work that doesn't come with boundaries. Our people prefer to blaze a trail, instead of keeping the lights on. That's because whether it's sourcing, engineering, design, marketing, customer service or any of our teams; our work is always new, challenging and up-to-the-minute.
Role will include:
- Brand Strategy Development: Develop and implement comprehensive brand strategies that align with company goals and market dynamics
- Market Analysis: Conduct market research and analysis to identify opportunities, track competitor activities, and understand consumer trends
- Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, ensuring they effectively communicate the brand message and drive engagement
- Performance Metrics: Establish and track key performance metrics to evaluate the effectiveness of brand strategies and campaigns, making data-driven adjustments as needed
- Brand Positioning: Define and refine the brand positioning, ensuring consistency across all marketing and communication materials
- Product Launches: Lead the development and execution of product launch strategies, including promotional activities, events, and PR efforts
- Budget Management: Manage the brand marketing budget, ensuring effective allocation of resources and tracking ROI
- Social Media Management: Work closely with the creative team to develop and manage social media strategies to enhance brand presence and engagement across platforms
- Collaboration: Work closely with cross-functional teams, including sales, product development, and creative, to ensure cohesive brand messaging and execution
- Vendor Management: Oversee relationships with external agencies and vendors, ensuring high-quality deliverables and cost-effective solutions
Desired Skills and Functional Experience:
- 5-7 years of work experience in Brand management & Media planning
- Experience of working with an online commerce or a D2C brand, past experience in FMCG preferred
- Strong analytical skills and proficiency in MS tools like PowerPoint and Excel
- Experience in working on briefs and collaborating with creative, media and advertising agencies
- Customer-first thinking
- Team management experience
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Values of UL that will be Key to Excelling in this Role
C- Customer Obsession
H- Honesty and Transparency
A- Action Orientation
S- Stepping Up
E- Efficiency & Excellence
