This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Responsibilities
- Coordinate cross-functionally to ensure consistency in brand-related decisions
- Analyze and report on brand performance to determine ROI
- Monitor market and consumer trends
- Develop pricing and distribution strategies
- Campaign Management
- Brand Strategy and Positioning
Qualification & Experiences
- MBA or Advanced Marketing Certification
- 5 to 8 years brand management or marketing experience , preferably in FMCG
- Familiarity with digital marketing, analytics tools and consumer research platforms
- Experiences managing agencies or external partners
