Brand Manager

Job Overview

We are looking for a proactive and detail-oriented Marketing & E-commerce Manager to oversee marketing operations, campaign execution, product performance, influencer marketing, and cross-functional coordination. The candidate will monitor sales and campaigns, manage creative approvals, review product wise profitability, coordinate promotional activities, and support new product launches and go-to-market strategies.

Key Responsibilities

Marketing & Campaign Management: Monitor daily sales and campaign performance, review marketing

creatives, videos, and scripts, and contribute to creative ideation.

Influencer Marketing: Shortlist and finalise influencers, coordinate with in-house actors and creators,

review influencer content, and track payment reports.

Product Management: Review product testing reports, product labels, website content, deals,

promotional offers, and product-related information.

Sales & E-commerce Operations: Track live and abandoned orders, coordinate with Sales and E

commerce teams, monitor payment updates, and resolve operational issues.

Business Reporting & Analysis: Prepare and review monthly reports, reconcile data, analyse product-wise

Profit & Loss (P&L), and monitor business performance.

Budget & Target Management: Plan campaign budgets, monitor budget utilisation, and communicate

team-wise targets.

New Product Launches: Conduct market research, contribute to product development and go-to-market

(GTM) strategies, and coordinate with the R&D team.

Content & Shoot Planning: Develop creative concepts and shoot ideas for brands such as BGrowth and

Herb69, including AI-based video references and content ideas.

Team & Department Coordination: Coordinate with Marketing, Sales, Accounts, Warehouse, E

commerce, and other relevant teams to ensure smooth business execution.

Team Management: Conduct regular team meetings, review deliverables, manage priorities, and ensure

timely completion of assigned tasks.

Required Skills

Strong understanding of marketing operations and campaign management.

Experience in influencer marketing and content coordination.

Good analytical skills and understanding of sales reports, budgets, and P&L.

Excellent communication, coordination, and team-management skills.

Ability to manage multiple projects and deadlines.

Prefrence

Female only