Brand & Strategy:
- Define, evolve, and protect the brand identity, voice, and values across all verticals (consumer products, clinics, education).
- Translate Ayurvedic principles into modern, easy-to-understand communication tailored to different customer segments.
- Craft and refine brand narratives that resonate across diverse geographies and digital platforms.
Campaigns & Execution:
- Collaborate with internal teams and external partners (agencies, creators, studios) to ensure high-quality campaign delivery and storytelling.
- Drive end-to-end execution from brief to launch and ensure timely rollout and quality control.
Influencer Marketing:
- Design and manage a robust influencer marketing strategy that aligns with brand goals from awareness to conversion.
- Identify and onboard relevant influencers, wellness creators, Ayurvedic practitioners, and thought leaders across platforms (Instagram, YouTube, LinkedIn).
- Develop influencer briefs and oversee content creation to ensure messaging accuracy, authenticity, and aesthetic alignment.
- Track and evaluate campaign performance (reach, engagement, conversions), and optimize partnerships based on data and insights.
Consumer Insights & Market Research:
Lead research initiatives to understand consumer behavior, market trends, and competitor strategies.
- Turn insights into actionable brand strategies and campaign ideas that address consumer needs and cultural moments.
Stakeholder & Team Collaboration:
- Coordinate with cross-functional teams product, ecommerce, retail, clinical, and education to ensure unified brand expression.
