Position: Brand Manager
Location: India, Remote
Employment Type: Full Time
Experience: 2+ Years in B2B Brand Management, Enterprise Marketing, or Strategic Communications
Company Description
Scry AI is a research-led enterprise AI company that builds intelligent platforms for BFSI, insurance, logistics, and industrial enterprises to drive efficiency, insight, and compliance. Our solutions include Auriga for conversational AI, Collatio for document intelligence, and Concentio for cognitive IoT and operational intelligence. We help enterprises automate complex workflows, monitor field operations, and extract real-time insights from structured and unstructured data.
We are looking for a Brand Manager to drive the strategic positioning, messaging, and market visibility of Scry AI across global enterprise sectors.
Role Overview
As Brand Manager, you will lead initiatives to shape and grow the Scry AI brand across channels, markets, and product lines. You will work closely with leadership, product, and marketing teams to ensure consistency in messaging, visual identity, and thought leadership, while increasing our presence in key enterprise segments such as finance, insurance, manufacturing, and logistics.
Key Responsibilities
Brand Strategy and Positioning
- Define and maintain the brand narrative across platforms, campaigns, and stakeholder touchpoints
- Develop and evolve messaging frameworks for Scry AI and its products, including Auriga, Collatio, and Concentio
- Translate complex AI solutions into clear, differentiated brand value propositions
Integrated Marketing and Campaign Execution
- Align brand messaging across web, digital, social, PR, and event activations
- Collaborate with content, design, and growth teams on multi channel marketing strategies
- Maintain a strong and consistent brand voice in all internal and external communications
Stakeholder Collaboration and Communication
- Partner with product, sales, and leadership to align brand initiatives with business goals
- Support GTM strategies with messaging frameworks, value propositions, and naming architecture
- Prepare brand presentations, pitch decks, and event branding materials for executive teams
Brand Health and Market Insights
- Track brand awareness, perception, and engagement across target markets
- Monitor competitor messaging and market trends to refine brand strategy
- Lead brand audits and refreshes as needed to stay aligned with industry evolution
Required Qualifications and Skills
- 2+ years of experience in brand management, enterprise marketing, or B2B communications
- Strong storytelling skills with the ability to translate complex tech into compelling brand narratives
- Experience working with cross functional teams in product, sales, and design
- Proficiency in brand frameworks, marketing channels, and performance metrics
- Experience in enterprise tech, SaaS, AI, or B2B platforms is preferred
- Excellent written and verbal communication skills
Our Ideal Candidate
- Is passionate about shaping how enterprise audiences perceive emerging technologies
- Understands the importance of trust, compliance, and clarity in AI messaging
- Thrives at the intersection of creativity and strategy
- Is equally comfortable building high level narratives and managing execution details
- Wants to scale a brand that's powering the future of intelligent, explainable AI
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