Brand Manager – Roofing Sheets co at Chennai
Location: Chennai
CTC: Maximum gross up to 15 LPA
Job Summary
The Brand Manager will be responsible for developing and executing brand strategies, product launches, marketing campaigns, dealer engagement programs, and lead-generation initiatives to strengthen market presence in the roofing and building materials segment. The role focuses on driving brand awareness, customer acquisition, and revenue growth across dealer, contractor, architect, and industrial customer channels.
Key Responsibilities
Brand Strategy & Management
- Develop annual brand and marketing plans.
- Define product positioning and messaging.
- Monitor market trends, competitor activities, and customer insights.
- Maintain brand consistency across all communication channels.
New Product Launches
- Plan and execute new roofing sheet product launches.
- Coordinate with sales, product, manufacturing, and distribution teams.
- Develop launch campaigns, promotional materials, and sales toolkits.
- Measure launch effectiveness and market penetration.
Trade Marketing
- Design dealer and distributor engagement programs.
- Execute retailer branding, point-of-sale visibility, and merchandising initiatives.
- Organize dealer meets, contractor meets, and customer events.
Digital Marketing
- Manage website, social media, and digital campaigns.
- Drive lead generation through Google, Meta, and LinkedIn platforms.
- Monitor campaign performance and optimize ROI.
Market Research
- Conduct customer and channel partner surveys.
- Analyze pricing, competition, and industry trends.
- Identify growth opportunities in residential, commercial, and industrial segments.
Stakeholder Management
- Collaborate with sales, product, operations, and external agencies.
- Build relationships with architects, consultants, builders, and contractors.
Qualifications
- MBA in Marketing or related field.
- Bachelor's degree in Engineering, Business, or equivalent.
- Minimum 5–10 years of experience in building materials, roofing, steel, construction products, or related industries.
Preferred Experience
- Roofing sheets
- Steel products
- PEB (Pre-Engineered Buildings)
- Construction materials
- Cement, paints, or allied building products
Key Skills
- Brand Management
- Product Launches
- Trade Marketing
- Dealer Network Development
- Digital Marketing
- Market Research
- Budget Management
- Project Management
- Communication & Presentation Skills
Experience Range: Minimum 5–10 years
Reporting To: Head of Marketing / Marketing Director
Industry: Roofing Sheets, Steel Building Materials, Construction Products, PEB Solutions
If your experience suits our JD,Pl share your updated resume to [Confidential Information]
