Brand Manager

WE'RE HIRING: BRAND MANAGER – D2C & E-COMMERCE

Location: Tirupur, Tamil Nadu

Brand: ROBINBOSKY

Industry: Apparel | Fashion | D2C | E-commerce

Salary: 18,000- 30,000 per month

Experience: 2–7 Years

ROBINBOSKY is looking for a hands-on Brand Manager to take ownership of how our brand is presented, communicated and grown across our website, marketplaces, advertising and social channels.

We sell apparel through our own D2C website and major e-commerce marketplaces including Amazon, Flipkart, Myntra, Meesho and others.

This role is for someone who can bring together:

Product → Brand → Creative → Content → Marketing → E-commerce → Customer → Growth

This is not just a social-media posting role.

KEY RESPONSIBILITIES

1. Brand Strategy & Positioning

• Develop and maintain a clear positioning for ROBINBOSKY

• Ensure consistent brand communication across every customer touchpoint

• Understand our target customers and translate customer insights into better marketing

• Develop messaging for products, collections, campaigns and promotions

• Ensure our products are presented consistently across website, marketplaces and advertising

• Monitor competitors and identify opportunities to differentiate the brand

• Help management develop the long-term direction of ROBINBOSKY

2. Creative & Content Management

• Plan creative requirements for products and marketing campaigns

• Work closely with graphic designers, photographers, video editors and AI creative tools

• Develop briefs for product images, lifestyle images, banners, reels and advertisements

• Review creatives before publishing

• Ensure designs follow brand standards

• Maintain consistency in fonts, visual style, messaging and product presentation

• Plan content around products, occasions, seasons and campaigns

The Brand Manager does not necessarily need to personally design everything.

The responsibility is to make sure the right creative gets produced in the right format for the right purpose.

3. D2C Website & Shopify

• Work closely with the e-commerce team on ROBINBOSKY's Shopify store

• Review product pages, collections, banners and merchandising

• Improve product presentation and customer experience

• Identify opportunities to improve conversion rates

• Monitor customer behaviour and identify areas where shoppers drop off

• Plan offers, bundles and merchandising strategies

• Coordinate new product and collection launches

• Ensure website communication matches advertising campaigns

4. Marketplace Brand Management

Coordinate brand presentation across:

• Amazon

• Flipkart

• Myntra

• Meesho

• JioMart

• Other relevant marketplaces

Responsibilities include:

• Product presentation

• Images and listing content

• Brand-store presentation

• Enhanced / premium content where applicable

• Campaign communication

• Product launches

• Pricing and promotional coordination

• Competitor monitoring

5. Digital Marketing Coordination

Work with internal teams and external specialists managing:

• Google Ads

• Meta Ads

• Marketplace advertising

• Influencer marketing

• Social media

• Remarketing

• Email / WhatsApp marketing

The Brand Manager should understand advertising performance well enough to determine:

What are we advertising

Who are we targeting

What creative are they seeing

What message are we communicating

Where are we sending the customer

And is it actually producing business

The candidate does not need to personally manage every advertising campaign.

However, they should be able to work effectively with performance-marketing specialists and make better brand and creative decisions using advertising data.

6. Product & Collection Marketing

• Understand ROBINBOSKY's product categories, colours, fits and customer segments

• Develop product positioning and key selling points

• Plan new product launches

• Coordinate product photography and creative requirements

• Develop campaign concepts around individual products or collections

• Analyse which products, colours and styles customers respond to

• Recommend opportunities for new products, bundles and collections

7. Social Media & Community

• Develop content direction for Instagram and other relevant platforms

• Plan monthly content calendars

• Coordinate reels, posts, stories and campaigns

• Develop content around products without making every post feel like an advertisement

• Monitor customer comments, feedback and trends

• Identify influencer and creator opportunities

• Maintain consistent brand voice

8. Customer & Competitor Research

• Regularly analyse customer reviews and feedback

• Study customer questions, objections and buying behaviour

• Monitor competing apparel brands

• Analyse their products, pricing, promotions, creatives and positioning

• Identify emerging fashion and e-commerce trends

• Convert research into practical recommendations

9. AI-ENABLED BRAND MANAGEMENT

We actively encourage the use of modern AI tools.

Candidates comfortable with tools such as:

• ChatGPT

• Claude

• Gemini

• AI image and video tools

• AI research tools

• Analytics tools

• Automation platforms

will have an advantage.

AI can be used for:

• Consumer research

• Competitor analysis

• Campaign ideation

• Creative briefs

• Copywriting

• Advertisement concepts

• Product positioning

• Data analysis

• Content planning

• Research and reporting

• Workflow automation

We are particularly interested in someone who experiments with new tools and better ways of working, rather than relying only on traditional methods.

10. Data & Performance

The Brand Manager should monitor numbers, not only creatives.

Track areas such as:

• Website traffic

• Conversion rate

• Average order value

• Customer acquisition cost

• Advertising performance

• Product-level sales

• Marketplace performance

• Creative performance

• Returning customers

• Social engagement

• Customer reviews and feedback

Use this information to continuously improve brand decisions.

INTERNAL COORDINATION

You will work closely with:

• Management

• E-commerce Operations

• Graphic Designers

• Content / Video Team

• Performance Marketing Team

• Production

• Warehouse & Dispatch

• Customer Support

• External agencies / freelancers when required

The role requires strong coordination and follow-up ability, not only creative thinking.

WHO WE ARE LOOKING FOR

2–7 years of relevant experience

Preferred backgrounds include:

• D2C brands

• Fashion / Apparel

• E-commerce

• Brand Management

• Digital Marketing

• Consumer brands

• Marketing agencies handling D2C clients

The candidate should have:

• Strong understanding of branding and marketing

• Good visual judgement

• Strong written and verbal communication

• Understanding of digital advertising

• Understanding of e-commerce

• Good analytical ability

• Experience working with designers and creative teams

• Ability to use data for decision-making

• Strong coordination and follow-up skills

• Comfortable working directly with management

• Ability to manage multiple projects simultaneously

• Curiosity about AI and new technology

Experience with Shopify, Amazon, Flipkart, Myntra, Google Ads or Meta Ads will be an advantage.

IDEAL PERSON FOR THIS ROLE

We are looking for someone who thinks beyond:

What should we post on Instagram today

and instead asks:

Who is our customer → What do they want → Which product should we promote → What should we communicate → What creative should we make → Where should we advertise it → What happened after launch → What should we improve next

The person should have a combination of:

Creative thinking

Data-driven decision making

E-commerce understanding

Marketing knowledge

AI awareness

Strong execution and follow-up

KEY PERFORMANCE AREAS

Performance will be evaluated based on:

• Brand consistency across channels

• Quality and effectiveness of creatives

• Website and marketplace presentation

• Campaign execution

• Product launch execution

• Improvement in customer engagement

• Advertising creative performance

• E-commerce growth

• Customer insights generated

• Speed of creative execution

• Successful coordination between teams

• New ideas and experiments implemented

COMPENSATION

18,000 – 30,000 per month

Final compensation will depend on:

• Relevant brand experience

• D2C / e-commerce exposure

• Apparel / fashion experience

• Creative judgement

• Digital-marketing knowledge

• Analytical ability

• AI-tool exposure

• Ability to independently take ownership

TO APPLY

Apply through LinkedIn with your updated resume.

Please mention:

• Current Salary

• Expected Salary

• Notice Period

• Current Location

• Brands previously worked with

• E-commerce / D2C experience

• Digital-marketing experience

• AI tools you currently use

If available, please also share a portfolio, campaigns, social pages, websites or brands you have previously worked on.

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