Industry: Technology & Software (SaaS and digital products) operating in B2B/B2C markets. Sector: Marketing & Brand Management focused on product-led growth, digital customer acquisition, and reputation building across India.
This is a remote role based in India for an experienced Brand Manager to own brand strategy, campaign execution, and measurement across digital and offline channels.
Role & Responsibilities
- Define and own the brand strategy and positioning for target segments across the Indian market, translating business objectives into clear brand architecture and messaging.
- Plan, launch, and optimise integrated marketing campaigns (digital, content, PR, partnerships) to drive awareness, consideration, and top-of-funnel demand.
- Lead creative developmentwrite briefs, manage agencies and vendors, approve assets, and ensure consistent brand execution across touchpoints.
- Leverage consumer insights, market research, and performance data to refine messaging, creative, channel mix, and campaign cadence.
- Collaborate with Product, Growth, Sales, and Analytics teams to align GTM plans, support product launches, and convert brand equity into measurable business outcomes.
- Track brand KPIs and campaign ROI, manage marketing budgets, monitor the competitive landscape, and recommend optimisation levers to improve impact.
Skills & Qualifications Must-Have
- Brand Strategy
- Product Positioning
- Campaign Management
- Digital Advertising
- Google Analytics
- Meta Ads Manager
Preferred
- Adobe Photoshop
- Marketing Automation
- SEO
Benefits & Culture Highlights
- Remote-first work model with flexible hours and asynchronous collaboration.
- Opportunity to shape brand strategy for high-growth digital products and influence cross-functional GTM decisions.
- Learning-focused environment with access to marketing tools, training, and performance-driven KPIs.
Skills: marketing automation,digital advertising,google analytics,seo,campaign management,product positioning,brand strategy,adobe photoshop
