Brand Manager (Personal Care & FMCG)

Summary

• Basic monthly salary of SGD6,500, plus incentives tied to KPI achievement.

• 5 day work week with flexible working arrangements (2 days WFH per week). Working hours: Mon to Thu 8:30am - 6:30pm Fri 8:30am - 5:30pm.

• Comprehensive benefits including mobile phone allowance, medical/dental claims, and basic hospitalization insurance cover are provided.

• An annual training programme tailored to enhance your skillsets is provided.

• The Brand Manager will be responsible for the development, management and execution of marketing activities across a portfolio of brands distributed by the company.

• The primary objective of this role is to build brand awareness, drive consumer demand, and achieve sales, market share, and profitability targets.

• The successful candidate will work closely with a cross-functional team comprising digital marketing team, graphics design team, public relations and content team, sales management team, merchandising team etc

• The Brand Manager reports directly to the Head of Sales & Marketing.

• Our office is located in Serangoon / Ang Mo Kio area.

For more information about our company and the brands we manage, please visit www.corlison.com

Roles and Responsibilities

1. Brand Management:

   • Develop and execute brand strategies to achieve optimal brand positioning, visibility, and market share growth.

   • Drive new product launches, brand-building initiatives, and consumer engagement programmes.

   • Monitor brand performance and recommend actions to maximise brand equity and profitability.

2. Marketing:

   • Plan and execute integrated marketing campaigns across traditional and digital channels.

   • Work closely with the marketing support team on advertising, social media, influencer engagement, content creation, sampling programmes, and promotional activities.

   • Evaluate campaign effectiveness and optimise marketing investments based on performance data.

3. Trade Management:

   • Collaborate with key retail and e-commerce partners, including pharmacy chains, personal care stores, supermarkets, online retailers, and marketplaces.

   • Develop and implement sales and promotional plans to drive distribution, visibility, and revenue growth for assigned brands.

   • Build strong relationships with buyers and key stakeholders to identify growth opportunities.

4. Reporting and Analysis:

   • Analyse sales performance, inventory levels, market trends, consumer insights, and competitive activities.

   • Review internal sales reports, retailer sell-through data, and e-commerce performance metrics.

   • Provide actionable recommendations to improve brand positioning, increase consumer demand, and achieve business objectives.

5. Budgets and Forecasting:

   • Prepare annual sales forecasts, inventory forecasts, and marketing budgets.

   • Monitor spending and ensure effective utilisation of resources to deliver targeted returns on investment.

   • Work closely with internal stakeholders to ensure adequate stock supply and business continuity.

Job Requirements

• Minimum 5 years of relevant experience in Brand Management/Marketing within FMCG, Personal Care, Healthcare, Beauty, or Consumer Goods industry.

• Proven experience in managing brands, marketing campaigns, and retail trade relationships.

• Strong analytical skills with the ability to translate data into actionable business insights.

• Excellent communication, presentation, and stakeholder management skills.

• Self-motivated, hands-on, and results-oriented with strong project management capabilities.

• Experience in e-commerce and digital marketing will be an added advantage.

Working Hours and Office Location

• This is a permanent full-time position.

• 5 day work week with flexible working arrangements (2 days WFH per week).

• Working hours: Monday to Thursday 8:30am - 6:30pm, Friday 8:30am - 5:30pm.

• Our office is located in the Serangoon / Ang Mo Kio area.

Salary and Remuneration

• Basic monthly salary of SGD6,500 plus incentives tied to KPI achievement.

• Mobile phone allowance, medical/dental claims, and basic hospitalization insurance cover are provided

• An annual training programme tailored to enhance your skillsets is provided.

Company Description

• Established since 1964, Corlison is one of the largest fully Singapore owned personal/health care distributors. We also own Pearlie White, which is the only Singapore oral care brand and the only oral care brand that manufactures in our country. We are a unique hybrid of distributor and global brand owner.

• The products we market are used by consumers every day. Learn more about the two here www.corlison.com and www.pearliewhite.com

Interested applicants should apply by responding to this job posting. Please state experiences, educational qualifications, current and expected salary.