About The Opportunity
We're looking for a creative, driven, and culture-savvy Brand Manager who can own and build the brand across Instagram, YouTube, and performance platforms. You will drive content, influencer strategy, and creative storytelling to grow our digital presence and build brand love.
Role & Responsibilities
- Social Media Ownership: Lead Instagram and YouTube Shorts strategy plan, execute, and scale engaging short-form video content.
- Content Creation & Strategy: Ideate content buckets, briefs, and shoot plans. Work with editors/designers to deliver high-performing creatives.
- Performance Marketing Creatives: Develop thumb-stopping ad creatives and hooks aligned with campaigns on Meta, YouTube, and Google.
- Copywriting: Craft impactful captions, headlines, product taglines, ad copies, and brand messages with a consistent tone of voice.
- Influencer Marketing: Identify, onboard, and manage creators across tiers. Plan barter and paid collaborations, and manage campaign outcomes.
- Brand Storytelling: Maintain consistent brand language and aesthetic across platforms, from website to packaging to PR kits.
- Cross-Team Collaboration: Work closely with Growth, Product, and NPD teams for product launches and integrated campaigns.
Must-Have Skills
- Deep understanding of Gen Z/Millennial audiences and digital-first storytelling
- Hands-on experience with Instagram Reels and YouTube Shorts creation
- Creative sensibility and strong copywriting skills
- Familiarity with CapCut/Canva/Adobe Suite for creative briefing
- Ability to manage multiple projects and creators in parallel
- Strong aesthetic judgment and attention to detail
Education/Experience
- 57 years of experience in brand/digital roles with a track record across social content, creator collaborations, and storytelling (as described in responsibilities).
Good To Have
- Prior experience in beauty, skincare, fashion, or lifestyle D2C brands
- Knowledge of trends, memes, and viral content formats
- PR or on-ground activation experience is a plus
Location & Work Mode
- Location: NSP, Pitampura, Delhi. This role is based in Delhi with active on-ground collaboration needs as described above.
Skills: content strategy,campaign planning,social media management,brand language,youtube shorts,canva,content creation,social media strategy,instagram,brand storytelling,adobe suite,capcut,performance marketing,influencer marketing,copywriting,meta advertising
