The role has 2 distinct areas of responsibility:
- Day-to-day research of relevant brands and their marketing spending trends and marketing approach.
- Relationship Management with clients or agencies regularly to know their upcoming campaigns.
About the Role
You Are Expected To
- Identify new brand/company basis trends, market knowledge, current advertisers.
- Reach out and make connections with identified brands/companies/Agencies.
- Understanding client's businesses, identifying their marketing problems, and collecting the marketing campaign brief.
- Plan the advertising campaign basis the brief and get a go-ahead from clients to execute the advertising campaign.
- Collaborate with internal teams to ensure that the campaigns are performing/executed as per the commitment.
- Coordinate with clients for smooth flow of work and reporting of ongoing advertising campaigns.
- Ensuring that the monthly/yearly revenue targets are being achieved with input and output criteria.
- Preparing Daily Task Reports.
- The work hours are equally split between - answering emails/calls and campaign execution & campaign planning.
- Forge strong business relationships with the clients to ensure it's a long-run business avenue year on year basis.
- Build a culture of high performance & innovation in the team with a paced approach.
