Brand Manager

About Opptra:

At Opptra we are building a global franchise business and enabling international brands to expand into the Asian market across online and offline platforms.

Backed and founded by Binny Bansal (cofounder and CEO at Flipkart). Opptra (www.opptra.com) unlocks Asian expansion for consumer brands, with a focus on ecommerce and digital capabilities. We are building a portfolio of category-aligned franchising businesses and powering these ventures with a consolidated supply chain and centrally developed technology.

Opptra is building a portfolio of franchising businesses, each with deep category expertise in local markets, and enabling them with centrally developed technologies and shared global supply chain infrastructure.

Role Overview: As the Brand Manager you will play a pivotal role in building and scaling a curated portfolio of top-tier brands across India. You will be responsible for full P&L ownership, go-to-market strategy, lifecycle brand growth, and cross-functional coordination to ensure each brand's success in our ecosystem.

Key Responsibilities

• Brand Ownership & Category Building
• Lead the exclusive launch and scale of 5–10 brands across India
• Act as the strategic owner of the category—shaping product strategy, growth roadmap, and commercial outcomes.

• Assortment Expansion & Lifecycle Management
• Expand SKU assortment based on consumer insights, performance data, and competitive intelligence.
• Identify and phase out underperforming SKUs; drive pricing, packaging, and positioning refinements.

• Growth Execution & Channel Strategy
• Collaborate with cross-functional teams (marketing, sales, analytics, logistics) to unlock high-impact growth levers.
• Build a robust eCommerce presence across platforms; explore offline retail opportunities where relevant.

• Brand Collaboration & Performance Optimisation
• Partner with global brand principals to localize offerings and ensure operational readiness (compliance, certifications, packaging).
• Leverage marketplace tools and insights to drive visibility, conversion, and repeat engagement.
• Financial Ownership
• Deliver category growth while managing profitability—track and optimize gross margins, GMV contribution, and operational efficiency.

Key Requirements:

• 8+ years of total work experience, with 5+ years in eCommerce.
• Strong understanding of consumer behavior, including seasonality, pricing dynamics, and safety/compliance regulations.
• Proven experience in marketplace management: strategy, seller operations, pricing, promotions, and merchandising.
• Hands-on experience with assortment expansion, lifecycle SKU management, and driving GMV through optimization levers.
• Strong cross-functional execution mindset: ability to work seamlessly with brand, operations, content, analytics, and tech teams.
• Analytical rigor, business ownership, and bias for action.