Company Description
NAKODA DAIRY PRIVATE LIMITED is looking for a Brand Manager for it E Commerce entity Nakpro Nutrition. Nakpro Nutrition is a fast-growing company in the health & nutritional products industry, committed to delivering quality and innovation in everything we do. Our mission is to build trusted brands that resonate with modern consumers and support their wellness journeys.
Role Description
We are looking for an experienced and creative Brand marketing manager with strong expertise in brand building. The ideal candidate should have hands-on experience in building brand identity, planning and executing end-to-end social media strategies, managing digital campaigns, and driving brand visibility across platforms.
Key Responsibilities
Brand Management
- Develop and execute brand strategies to strengthen brand positioning in the HPC category.
- Work closely with the product, design, and sales teams to ensure consistent brand messaging across all channels.
- Plan and implement brand campaigns, product launches, and promotional activities.
- Monitor brand health metrics and recommend improvements.
Social Media Management
- Develop, plan, and manage the social media content calendar for all platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).
- Handle day-to-day posting, engagement, and community management.
- Create and oversee content production (creative briefs, reels, videos, static posts, influencer-led content).
- Analyze performance metrics and optimize strategies to improve engagement and reach.
Campaign & Performance Marketing Support
- Collaborate with digital marketing teams/agencies for ad campaigns and performance-based activities.
- Track and evaluate campaign results, ensuring ROI and goal achievement.
Influencer & Community Engagement
- Identify relevant influencers for HPC category promotions.
- Manage influencer collaborations, negotiations, and campaign monitoring.
Market & Consumer Insights
- Stay updated with digital trends, consumer behavior, competitor activities, and HPC industry insights.
- Conduct regular market research to understand brand perception and identify growth opportunities.
Requirements
- Bachelor's degree in Marketing, Mass Communication, Business Administration, or related field.
- 5+ years of experience managing social media and brand activities, HPC category brands will be an added advantage (Home Care, Personal Care, Beauty, Hygiene, etc.).
- Strong understanding of digital platforms, audience engagement, and brand building.
- Experience working with creative teams and digital agencies.
- Excellent written & verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Knowledge of analytics tools (Meta Insights, Google Analytics, social listening tools, etc.) is an advantage.
