Brand Manager

Purpose of the Role:

This role holder is responsible for end-to-end management of the brand including profitability and growth.

Qualification & Experience:

• Post-Graduation in Management (from a Premier institute)

• Experience of 4 to 5 years in FMCG

• Minimum 2 years of Brand Management Experience

Key Deliverables of the Role:

• Responsible for Brand building, equity, trials & loyalty of the assigned brand/s

• Development & execution of future extension pipeline

• Responsible for growth and profitability of the Brand

• Develop Marketing programs to drive brand to max potential

• Consumer Insighting for brand strategy & innovation

• Media planning & execution of ATL & BTL for the brand

• Lead communication development on the brand including digital content and platform marketing

Knowledge, Skills & Competencies:

• Leads Communication, Media strategy and planning his/ her business

• Provides strategic, visionary leadership

• Creates strong brand equities

• Has strong consumer Understanding

• Manages and implements Projects with excellence

• Is creative and innovative

• Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives

• Takes personal risk and makes a difference in the Brand, Business

Reporting Relationships:

Reports to Group Product Manager / Group Product Head

Other Interfaces:

• Sales teams (Trade Marketing & Key Account Managers)

• Marketing teams (Consumer Insights & Media)

• R&D teams (Product Development & Packaging Development)

• Supply Chain & Commercial teams

• Consumers

• Agency partners (Creative, Research & Media)

Growth Path & Future:

• The member has options of working on challenging assignments not only in India but across Marico international geographies. There could be exposure to other categories as well to develop a more wholesome perspective.