Brand Manager

About Kapiva:

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India's ancient food traditions to modern-day consumers.

Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, and much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our presence offline in a big way (Reliance, Nature's Basket, Noble Plus etc) and are funded by

India's best Consumer VC Funds Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.

About the Role

We are seeking a Brand Manager to join our Incubation vertical at Kapiva. This is a high-ownership role where you will be responsible for taking new categories from 0 100 Cr in 2 years. You will work at the intersection of product development, consumer insights, P&L ownership, and go-to- market strategy, while collaborating closely with procurement, supply chain, R&D, growth, and creative teams. You will also be working with a team of in-house creative pod (copywriter, designer, video editor) to build high-performing campaigns.

Key Responsibilities

Product Development & Lifecycle Management

Partner with R&D and supply chain to define product roadmaps from concept to launch.

Identify levers to optimize product-market fit, profitability, and portfolio expansion.

Consumer Insights & Market Intelligence

Continuously mine consumer triggers, barriers, and feedback across the 1-to-N purchase journey.

Conduct competitive benchmarking and leverage insights to refine positioning and messaging.

Creative & Marketing Execution

Lead the creative supply chain work with the in-house creative pod to generate performance assets across Meta, Google, and other funnels.

Develop brand narratives and drive execution across digital, marketplace, and offline channels.

P&L & Forecasting

Own category P&L including sales, pricing, discounting, margins, and bottom line.

Provide accurate forecasts (612 months) to business finance teams and track performance against targets.

Desired Candidate Profile

• 1-3years of experience in FMCG / Consumer Brands in brand management, category management, or digital growth roles.
• Strong understanding of digital-first brand building and P&L management.
• Hands-on exposure to performance marketing, GTM launches, and lifecycle marketing.
• Analytical mindset with comfort in working with dashboards, insights, and financials.
• Ability to work cross-functionally with R&D, supply chain, growth, and creative teams.
• MBA from Tier-1 / Tier-2 institute preferred.

Why Join Us

• Opportunity to build new categories from scratch at one of India's fastest-growing Ayurvedic D2C brands.
• Work directly with cross-functional leaders including Growth, Brand, R&D, and Founders.
• Autonomy, ownership, and room to experiment in a high-growth environment.
• Purpose-driven work build products that improve consumer health and wellness.