Brand Manager

Job Description – Brand Manager

Location: Nallakunta, Hyderabad

(Note: This is not WFH job, Kindly apply if you are comfortable with the Job location)

Job Summary

The Brand Manager will be responsible for developing, implementing, and managing branding and marketing strategies to enhance brand awareness, market presence, and customer engagement. The role involves coordinating with internal teams and external partners to ensure consistent brand communication across all channels.

Key Responsibilities

Brand Strategy & Management

• Develop and execute brand strategies aligned with business goals
• Ensure consistent brand identity, messaging, and positioning across all platforms
• Build and maintain strong brand visibility in the market

Marketing & Campaign Execution

• Plan and manage digital and offline marketing campaigns
• Coordinate promotional activities, events, and branding initiatives
• Work closely with creative, content, and digital marketing teams for campaign execution

Market Research & Analysis

• Conduct market research to identify trends, competitor activities, and customer preferences
• Analyze campaign performance and prepare reports with actionable insights
• Suggest improvements based on data and market feedback

Content & Communication

• Oversee brand communication across social media, websites, advertisements, and marketing materials
• Ensure all marketing content aligns with the company's branding guidelines

Vendor & Stakeholder Coordination

• Coordinate with agencies, vendors, and internal stakeholders for smooth execution of branding activities
• Manage partnerships and promotional collaborations when required

Team Collaboration

• Work closely with sales, admissions, operations, and creative teams to support organizational goals
• Provide guidance and support to junior marketing team members

Additional Responsibilities

• Handle any additional branding, marketing, or promotional tasks assigned by management

Required Skills

• Strong understanding of branding and marketing concepts
• Excellent communication and presentation skills
• Creative thinking and problem-solving ability
• Knowledge of digital marketing and social media platforms
• Strong analytical and reporting skills
• Leadership and team coordination abilities

Qualification & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 4–7 years of experience in branding, marketing, or advertising
• Experience in education, franchise, or service industry is preferred

Key Performance Indicators (KPIs)

• Brand awareness and visibility growth
• Campaign performance and lead generation
• Social media and digital engagement metrics
• Timely execution of branding activities
• ROI on marketing campaigns