Brand Manager

Job Title: Brand Strategist

Location: In-office

Shift: Mid

Experience: 4-8 years

Industry: B2B, SaaS, Lead Generation

No. of Positions: 2

Job Overview:

We are seeking a dynamic and creative Brand Strategist to elevate and unify our brand presence across platforms. The ideal candidate will be responsible for developing a cohesive brand strategy that drives awareness, builds trust, and supports lead generation efforts in the B2B SaaS space. This role requires a strategic thinker with strong storytelling skills and the ability to translate business goals into compelling brand narratives and visual identities.

Key Responsibilities:

Brand Strategy & Planning:

• Develop and execute a long-term brand strategy aligned with the company's mission, vision, and market positioning.
• Conduct competitive analysis, audience research, and industry trends to shape brand messaging and tone.
• Define brand pillars, voice, and visual identity across all touchpoints.
• Collaborate with cross-functional teams to ensure consistent brand representation across marketing, sales, and product.

Campaign Development & Execution:

• Create and oversee high-impact brand campaigns to drive engagement and customer loyalty.
• Develop storytelling frameworks for use in content, advertising, events, and thought leadership.
• Work closely with content creators, designers, and external partners to bring brand concepts to life.
• Support product launches and GTM strategies with compelling brand narratives and visuals.

Visual & Messaging Consistency:

• Audit and refine existing brand assets and messaging for alignment across channels.
• Maintain brand guidelines and ensure compliance across departments.
• Provide creative direction for campaigns, digital assets, and corporate communications.

Performance Analysis & Optimization:

• Set KPIs for brand awareness, engagement, and perception metrics.
• Monitor brand performance using tools such as Google Analytics, brand sentiment tracking, and campaign dashboards.
• Use insights to optimize campaigns and evolve brand strategy over time.

Requirements:

• 3-4 years of experience in brand strategy, marketing strategy, or related roles.
• Strong background in B2B, SaaS, and lead-generation-driven industries.
• Proven ability to craft and execute brand strategies that translate into business impact.
• Excellent communication, storytelling, and creative direction skills.
• Understanding of digital platforms, brand analytics, and customer journeys.
• Familiarity with CMS, marketing automation tools, and social media platforms.
• Strong project management and collaboration skills.

Preferred Skills:

• Experience with tools like SEMrush, Google Analytics, or similar.
• Exposure to basic design tools such as Canva or Adobe Suite.
• Understanding of AI-driven brand engagement platforms or automation tools.
• Working knowledge of UI/UX principles and brand-led user experience.

Benefits:

• Competitive salary and performance-based incentives
• Opportunities for professional development and upskilling
• Collaborative, inclusive, and growth-oriented team culture