Role Summary
We are looking for a Brand Manager to own and grow a portfolio within our Personal Care / BabyCare business. This is a high-visibility role reporting into the Category Manager, requiring end-to-end ownership of brand strategy, portfolio planning, and go-to-market execution across offline, e-commerce, and quick-commerce channels — with a strong focus on performance marketing.
Key Responsibilities
- Own the portfolio's growth agenda — drive volume, value, and market share across quarters and key seasons.
- Develop annual brand plans: portfolio architecture, pricing/pack strategy, and seasonal go-to-market calendars.
- Lead new product/pack development in collaboration with R&D, packaging, and design teams — from consumer insight to launch.
- Partner with Sales to build channel-specific GTM plans across General Trade, Modern Trade, e-commerce, and quick commerce.
- Own performance marketing for the portfolio — plan, execute, and optimize campaigns across Meta, Google, and marketplace ad platforms (Amazon Ads, Blinkit/Zepto/Instamart ads), with a focus on ROAS, CAC, and funnel conversion.
- Manage e-commerce brand presence end-to-end — PDP optimization, content, ratings/reviews, and marketplace visibility on Amazon and quick-commerce platforms.
- Manage A&P budgets and media plans; work with creative and media agencies on campaign development and performance tracking.
- Track category, competitive, and consumer trends to identify white spaces and threats.
- Manage forecasting, inventory planning, and coordination with supply chain for seasonal demand spikes.
- Present business reviews, brand health metrics, and growth plans to senior leadership.
Requirements
- MBA from a Tier-1 or Tier-2 B-School.
- 4-5 years of Brand Management experience, preferably in FMCG/personal care/baby care categories.
- Hands-on e-commerce experience — managing brand presence, PDPs, and growth on Amazon and/or quick-commerce platforms.
- Hands-on experience with brand campaign development, agency management, and consumer research.
- Strong analytical skills — comfortable with market share data, sales MIS, and ROI analysis.
- Excellent stakeholder management and cross-functional collaboration skills (Sales, Supply Chain, R&D, Finance).
What We Offer
- Ownership of a growing, high-priority portfolio within India's leading baby care brand.
- A fast-paced, high-visibility role with direct exposure to senior leadership.
