Act like the owner of the brand, taking complete ownership of its growth and profitability.
Develop and execute a comprehensive growth strategy that increases sales and profitability year on year.
Work closely with sourcing, supply chain management, operations, 3PLs, listing and content, catalogue, digital marketing, D2C, and finance teams to ensure smooth coordination and operation of brand activities.
Coordinate with sourcing and supply chain management teams to ensure timely and efficient product delivery, while minimizing excess inventory and obsolescence.
Oversee the creation and optimization of product listings and content on all relevant e-commerce channelsspeciallyamazon.comto maximize visibility and conversions.
Work closely with the digital marketing team to develop and execute targeted campaigns that drive brand awareness and sales growth.
Collaborate with the D2C team to ensure an optimal customer experience across all e-commerce channels, including the brand's own website.
Collaborate with the operations team to ensure that customer orders are fulfilled accurately and on time.
Monitor the financial performance of the brand and work with the finance team to manage the brand's P&L, including setting targets and budgets, monitoring performance, and adjusting strategy as needed.
Work with the catalog team to ensure the brand's products are accurately listed, priced, and described.
Analyze sales data to identify trends and opportunities for growth and adjust strategy as needed.
Develop and manage relationships with third-party sellers and partners to expand the brand's reach and sales.
Develop and deliver regular reports to management that provide clear insights into brand progress, including sales, profitability, and growth opportunities.
Qualifications:
Bachelor's degree in business, marketing, or a related field.
At least 5 years of experience in brand management or e-commerce, with a proven track record of driving growth and profitability for a brand.
Experience selling on Amazon.com is a must.
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
Experience managing inventory levels and optimizing stock levels.
Strong understanding of e-commerce best practices and trends.
Excellent communication and interpersonal skills, with the ability to work cross-functionally.
Ability to work independently, with a strong sense of ownership and accountability for brand performance.
Demonstrated ability to drive sales and profitability growth for a brand.
Soft Skills:
Strategic thinking: Ability to think strategically and develop long-term brand strategies aligned with business goals.
Creativity: Innovative thinking to develop unique brand concepts, messaging, and creative campaigns.
Leadership: Strong leadership skills to inspire and guide cross-functional teams, agencies, and external partners in executing brand initiatives.
Communication: Excellent verbal and written communication skills to effectively convey brand messaging, brand guidelines, and brand stories to internal and external stakeholders.
Collaboration: Adept at working collaboratively with various teams, such as marketing, design, sales, and product, to ensure brand consistency and alignment.
Analytical thinking: Sharp analytical skills to analyze market trends, consumer insights, and competitive landscapes to make data-driven brand decisions.
Adaptability: Flexibility to adapt to changing market dynamics, consumer preferences, and emerging brand trends.
Technical Skills:
Brand strategy: Experience in developing and implementing brand strategies, including positioning, differentiation, and brand architecture.
Market research: Proficiency in market research methodologies to gather insights on target audiences, consumer behavior, and market trends.
Brand identity development: Knowledge of brand identity elements, such as logos, visual assets, typography, and color palettes, and their impact on brand perception.
Brand storytelling: Ability to craft compelling brand narratives and stories that resonate with target audiences and build brand loyalty.
Brand guidelines: Familiarity with developing and maintaining brand guidelines to ensure consistent brand representation across all channels and touchpoints.
Digital marketing: Understanding of digital marketing channels, including social media, content marketing, email marketing, and online advertising, to amplify brand messaging.
