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1. Develop Brand Offer for the brand, variants and new product lines - Packaging and Communication
2. Develop Annual marketing plan including Go to Market Plan for current brand and New Launches and execute the approved plans
3. Work closely with Advertising/Media agency for all ATL creative development & execution and with internal BTL team for planning and execution of BTL initiatives. Major works include- Innovations, creative development, Digital mediums to drive consumer awareness, consideration and trials.
4. Identify competitor's brands, assess consumer perception and decide the right positioning for the products.
5. Drive brand sales Continuous improvement of Gross Margin
6. Price pack architecture
7. Manage brand-wise ROMI and perform periodic evaluation with respect to annual business plan.
8. Liaison with various stakeholders of a new product launch roadmap and prepare regular trackers
9. Regularly Interact with consumers/non-consumers of RSPL, competitor brand and retailers through Market Surveys during Market visit.
A successful Brand Manager - Hygiene Care should have:
Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.
Job ID: 144164691
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