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- Own the end to end marketing chassis including brand P&L , demand creation , consumer acquisition and in market execution
- Develop assets for one or more brand categories, focusing on creating tactical and reactive brand strategies and communications to enhance brand salience, awareness, and imagery.
- Drive 360-degree brand campaigns across digital, ATL, BTL, and retail touchpoints. Lead the development of communication briefs and coordinate with creative/media agencies. Manage brand equity and ensure consistency in positioning and messaging.
- Build long-term strategies for accelerated growth including white space launches, new channels and new portfolio launches and lead the team in execution over the short/medium term
- Conceptualize and drive the pan india Annual Marketing Plan, including the Go-to-market plan, in alignment with category plan guidelines to achieve organization's goals.
- Manage the brand's daily operations, including the regular monitoring of brand performance on a monthly and quarterly basis. Drive brand sales and the continuous improvement of Gross Margin.
- Work with the cross-functional team to execute the marketing plan in the market and monitor the performance of supporting initiatives.
- Monitor and manage marketing expenditures for the brand/category to optimize spending.
- Assist in conducting consumer analysis, category, channel, and competitive data to assess brand performance and identify growth opportunities.
- Lead in market evaluation, consumer, and competitive data to establish pricing strategies and approaches for new product launches.
- Review and analyze trends across the brand, competition, category, and consumer behavior to enhance brand equity and improve market performance.
- Drive new launches by deploying the launch plans, facilitating customer sell-ins, conducting regular market visits and addressing legal & regulatory issues.
- Oversee the assessment and execution of new product launches for the brand in the local market, including aspects such as positioning, pricing, placement, and prepositioning.
- Focus on increasing the brand's value and volume market share.
- Aid Category Lead to innovate existing products and processes, while developing new and more profitable products, SKUs, or categories in line with portfolio goals.
Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.
Job ID: 144162995
