Brand Manager - E-commerce

Location: Remote

Working Hours: U.S. business hours overlap required (6pm-3am IST)

Industry: Direct-to-Consumer (Pet Care)

We are looking for a Brand & Marketing Manager to help shape, grow, and scale a fast-growing U.S.-based D2C pet brand. This role is ideal for someone who blends brand storytelling with data-driven marketing execution, and who has strong hands-on experience in email marketing and lifecycle campaigns.

You will own brand-led marketing initiatives across digital channels while playing a key role in customer acquisition, engagement, and retentionespecially through email.

• Own and execute the brand's marketing strategy across digital touchpoints, ensuring consistent messaging, tone, and positioning.
• Translate brand values into compelling campaigns that resonate with U.S. pet parents.
• Support product launches, seasonal promotions, and brand storytelling initiatives.

• Lead and execute email marketing strategy, including campaign planning, copy direction, segmentation, and optimization.
• Manage both one-time email campaigns and automated lifecycle flows (welcome, abandoned cart, post-purchase, re-engagement, etc.).
• Continuously test subject lines, content, timing, and segmentation to improve open rates, CTR, and conversions.
• Collaborate with design and content teams to deliver on-brand, high-performing email creatives.

• Collaborate with performance and e-commerce teams to support integrated marketing campaigns.
• Align email, paid media, and on-site messaging for cohesive customer journeys.
• Support retention, loyalty, and subscription initiatives through targeted communication.

• Track and analyze marketing performance across channels with a focus on email engagement and customer behavior.
• Use insights to refine messaging, improve customer experience, and strengthen brand affinity.
• Monitor customer feedback, reviews, and trends in the U.S. pet space.

• Work cross-functionally with creative, e-commerce, and leadership teams.
• Manage timelines, campaign calendars, and priorities efficiently.
• Bring a proactive, ownership-driven approach to execution.

• 36+ years of experience in brand marketing, lifecycle marketing, or D2C marketing.
• Strong experience working with U.S.-focused consumer brands (pet category preferred).
• Hands-on expertise in email marketing, including campaign execution and automated flows.
• Solid understanding of brand building, customer engagement, and retention marketing.
• Familiarity with e-commerce platforms (e.g., Shopify) and email tools (e.g., Klaviyo or similar).
• Strong communication skills, attention to detail, and creative judgment.
• Comfortable working remotely with U.S. teams.

• Fully remote role with a growing U.S. D2C brand
• Opportunity to shape brand voice and customer relationships
• High ownership and real impact
• Collaborative, fast-paced environment