Brand Manager D2C & E-commerce

About the Opportunity

We are a newly launching, premium health and wellness brand, backed by an established GMP-certified manufacturer with deep formulation expertise. Our first product range covers everyday nutrition, targeted wellness and Ayurvedic/herbal supplements, launching direct-to-consumer across India's leading marketplaces before expanding internationally.

Our brand is built on a simple idea the category has stopped taking seriously: every active ingredient, at its exact dose, disclosed on the label - no proprietary blends, no hidden amounts. We compete on transparency and formulation quality, not on marketing noise. If that's a positioning you believe in, we'd like to meet you.

The Role

This is the first dedicated brand hire for the business - a high-ownership, high-visibility role reporting directly to founder/leadership, not into a layered marketing team. You will be the person who turns brand strategy into daily execution: running the marketplace presence, managing our growth agency partner, and owning the numbers.

What You'll Own

•   Day-to-day brand execution across Amazon, Flipkart and Tata 1mg - listings, A+ content, brand store, pricing and promotions

•   The relationship with our appointed marketplace/growth agency - setting targets, reviewing deliverables, and holding the agency accountable to agreed KPIs and commercial terms

•   Consistent execution of brand positioning and messaging across every customer touchpoint

•   Cross-functional coordination with our manufacturing/R&D team on formulation and new-SKU updates, and with regulatory on FSSAI/AYUSH claims review before anything goes live

•   The phased product launch roadmap - sequencing, hero-SKU prioritisation, and deciding when each next wave is ready to launch

•   Performance reporting - revenue, ROAS, CAC, repeat-purchase rate and organic search rank - to leadership on a regular cadence

•   Ad spend budget management within agreed limits

•   Product photography and creative review before publishing

•   Ongoing competitor tracking - pricing, launches, promotions - and recommending our response

What We're Looking For

Required:

•   4–6 years experience in brand management or marketing for a D2C or e-commerce brand, with at least 2 years of genuine end-to-end ownership (not just one component of the function)

•   Hands-on, working knowledge of Meta Ads Manager and Amazon Seller Central / Amazon Ads — you should be comfortable in the platforms yourself, not only briefing an agency

•   Strong written and verbal communication - you'll manage an external agency relationship and report directly to leadership

•   Comfortable working with data for performance reporting (Excel/Google Sheets)

Strongly preferred:

•   Experience at a fast-growing Indian D2C wellness, beauty or FMCG brand (for example, brands such as OZiva, Wellbeing Nutrition, Plix, mCaffeine or Minimalist)

•   Working knowledge of FSSAI (and ideally AYUSH) labelling and claims requirements

•   MBA/PGDM in Marketing — a genuine plus, but not a substitute for hands-on marketplace experience

What We Offer

•   The chance to build a brand from its first listing, not join one already running on rails

•   Direct access to and mentorship from founder/leadership — no bureaucracy between you and the decisions that matter

•   A genuine, differentiated brand position to execute, not another me-too wellness launch

•   Competitive compensation, benchmarked to the D2C/wellness market