At FMC, our employees are guided by our purpose: Innovation for Agriculture, Solutions for the Planet. We provide farmers innovative solutions that increase the productivity and resilience of their land. From our industry-leading pipeline to novel biologicals and precision technologies, we are passionate about the power of science to solve agriculture's biggest challenges.
For more than a century, FMC has successfully delivered some of the of the industry's most advanced, innovative solutions that protect farmers crops from destructive pests and disease, while also protecting the environment. We are committed to fulfilling our mission of discovering new herbicide, insecticide and fungicide active ingredients, product formulations and pioneering technologies that are consistently better for the planet.
Job Purpose: -
To lead the strategic management, positioning, and execution of FMC's Cyazypyr®-powered insecticide portfolio. The role ensures brand equity, market share growth, and alignment with FMC's global strategy, while delivering sustainable value to growers, dealers, and stakeholders.
Location: Mumbai
Key Accountabilities: -
Strategic Planning
- Develop and implement annual brand plans for Cyazypyr® brands.
- Define brand positioning and value propositions to differentiate Cyazypyr® in the marketplace.
Portfolio Management
- Manage product lifecycle, pricing strategy, and portfolio profitability.
- Support new product launches and ensure effective market introduction.
Marketing Execution
- Design and execute integrated marketing campaigns across digital, dealer, and farmer touchpoints.
- Develop communication materials that translate technical benefits into farmer-centric messaging.
Cross-Functional Collaboration
- Partner with sales, regulatory, supply chain, and R&D teams to ensure product availability and compliance.
- Provide training and support to sales teams for effective dealer and farmer engagement.
Performance Monitoring
- Track brand performance metrics including sales, market share, and profitability.
- Conduct market research and crop impact analysis to identify opportunities and risks.
- Provide regular updates and insights to leadership for decision-making.
Stakeholder Engagement
- Strengthen relationships with dealers, distributors, and farmer communities.
- Represent FMC at industry forums, exhibitions, and farmer meetings to enhance brand visibility.
Qualifications
- B.Sc. / M.Sc – Agriculture/Horticulture. MBA/PGDM in Marketing, Agribusiness, or related discipline.
- 6–10 years of experience in brand management, preferably in agrochemicals or crop protection.
- Strong knowledge of insecticide technologies and agricultural value chains.
Competencies
- Strategic thinking and market foresight.
- Strong leadership and collaboration skills.
- Ability to simplify complex data into actionable insights.
- Effective communication and stakeholder management.
- Results-driven, agile, and culturally sensitive.
