Brand Manager-Chennai

Industry: Building material industry

Position: Brand Manager for a Building material industry at Chennai

Location: Chennai

CTC: Maximum gross up to 15 LPA

Role Overview

The brand Manager will be responsible for developing and executing strategic marketing initiatives to strengthen brand positioning, drive market penetration, and support sales growth.

Key Responsibilities

1. Brand Management & Promotion

Develop and implement branding strategies to enhance market visibility and brand recall.

Plan and execute BTL, and trade marketing activities.

Manage advertising campaigns, outdoor branding, dealer branding, exhibitions, and promotional events.

Ensure consistent brand communication across all channels.

Coordinate with creative agencies, media partners, and vendors.

2. Digital Marketing

Lead digital marketing initiatives including SEO, SEM, Google Ads, social media campaigns, email marketing, and content marketing.

Manage company website, lead generation campaigns, and online reputation management.

Analyze campaign performance using analytics tools and optimize ROI.

Create engaging digital content including videos, case studies, customer testimonials, and technical product communication.

Build digital engagement with dealers, builders, contractors, and construction professionals.

3. Architects & Engineers Coordination

4. Market Development

Identify new market opportunities and customer segments.

Conduct competitor analysis and market research.

Support dealer/distributor engagement programs and loyalty initiatives.

Collaborate with sales teams for regional marketing plans and business growth.

5. Campaign & Event Management

Organize trade fairs, dealer meets, contractor meets, and product launch events.

Manage CSR and community branding activities where applicable.

Monitor marketing budgets and campaign effectiveness.

6. Team Coordination & Reporting

Lead and mentor the marketing team and external agencies.

Prepare monthly MIS reports, campaign reports, and marketing dashboards.

Coordinate closely with sales, production, and management teams.

Required Qualifications

MBA / PGDM in Marketing from a recognized institute.

Bachelors degree in civil Engineering

Minimum 10-15 years of experience in marketing within TMT steel, cement, building materials, construction materials, Roofings sheets industries.

Strong exposure to branding, digital marketing, and influencer marketing.

Experience in handling architects, engineers, and project consultants is essential.

If your experience meets our JD, Kindly share your resume to [Confidential Information]