Brand Manager

12-15 Years

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Early Applicant

Job Description

Responsibilities

Key Responsibilities

Define and implement the consumer branding strategy for Adani Airports, spanning digital, experiential, and physical touchpoints.
Build brand equity by creating positive passenger experiences at every customer journey stage.
Oversee digital presence (social media, websites, mobile apps) to enhance consumer engagement.
Drive experiential branding at airports: lounges, check-in areas, cultural activations, and ambience.
Partner with agencies for creative execution while keeping internal teams lean.
Establish metrics for consumer sentiment, NPS, and brand health tracking across airports.
Act as the internal brand evangelist, influencing Aero Ops, Commercial, and Real Estate teams to align with the consumer branding agenda.
Present consumer brand performance dashboards to the CEO and leadership.

Key Requirements

1215 years of experience in Consumer/Experiential Branding, Marketing, or Customer Experience in aviation, retail, hospitality, or lifestyle sectors.
Strong track record in creating customer-centric brand activations.
Deep understanding of consumer insights, perception tracking, and brand-building frameworks.
Experience in managing agencies (creative, digital, experiential).
Strong digital fluency and understanding of integrated marketing campaigns.

KPIs