Brand Manager- Activations & New Initiatives

About Wellbeing Nutrition

Wellbeing Nutrition is one of India's leading digital-first nutraceutical brands, pioneering science-backed solutions that bridge the gap between modern lifestyles and holistic wellness. With a growing presence across India, UAE, Europe, Southeast Asia, and the US, and an expanding portfolio spanning daily wellness, beauty, kids nutrition, and now sports performance, we're setting new standards in functional health and innovation.

Role Overview

We're looking for a Brand Manager – Activations & New Initiatives to build brands through experiential marketing, brand activations, partnership marketing, and community-building campaigns designed to drive brand recruitment and engagement, not just awareness, and lead our push into wellness science and tech. You'll own go-to-market strategy for new initiatives, execute high-impact activations across channels, and work cross-functionally to translate brand strategy into measurable business impact. This role sits at the intersection of creativity, analytics, and hands-on execution.

You should have a genuine passion for sports, music, culture, and wellness events; an interest in wellness science with a knack for tech-based solutions and data (the word biomarkers shouldn't be alien to you); and the energy and drive to build brands through partnerships, activations, and experiential marketing.

Key Responsibilities

• Drive brand growth by developing and executing activations and campaigns across experiential channels: music/culture, casual and performance sports events, digital, and retail. Defining success metrics and tracking ROI
• Own go-to-market strategy for select products and initiatives leading cross-functional planning with the Strategic Partnerships team, Brand, D2C Growth, and Product teams
• Identify partnership and collaboration opportunities that amplify brand reach, including influencers, complementary brands, and events
• Manage brand guidelines and messaging consistency across all activation touchpoints. Analyse campaign performance, iterate based on learnings, and report impact to leadership
• Build and maintain relationships with external partners, agencies, and stakeholders. Stay current on trends in wellness, D2C, and consumer behaviour, and identify emerging opportunities

What We're Looking For

• Genuine passion for music/culture/social events, casual and performance sports events. Interest in wellness science with a knack for tech-based solutions and data
• Roughly 5–7 years of experience in branding and activations, ideally in the wellness industry or with D2C/FMCG brands, with exposure to the events space
• High energy, with a genuine drive to build brands through partnerships, activations, and experiential marketing
• Ability to lead GTM initiatives and activations from strategy through execution. Strong project management and cross-functional collaboration skills
• Experience designing and executing campaigns/events/activations against measurable KPIs, with comfort in data-driven decision-making
• Ability to work in fast-paced, ambiguous environments and manage multiple competing priorities