Brand Management - Marketing

Role Overview

Emami Limited is looking for a marketing resource for OTC to drive brand growth and marketing excellence within the Healthcare Division. This role is a key contributor responsible for managing a portfolio of brands, executing integrated marketing strategies, and delivering strong business performance.

The incumbent will lead end-to-end brand management, execute ATL/BTL and digital campaigns, and collaborate with cross-functional teams to ensure seamless delivery of marketing initiatives aligned with business objectives.

Key Responsibilities

Brand Management & Portfolio Execution

· Manage 2–3 brands within the OTC portfolio (basis business allocation)

· Drive end-to-end execution of brand strategies including positioning, communication, and activations

· Support portfolio growth initiatives aligned with overall category and business strategy

Marketing Strategy & Campaign Execution

· Develop and execute annual and quarterly marketing plans across ATL (TV, Print) and BTL/Digital channels

· Lead digital initiatives including social media, influencer marketing, and performance marketing campaigns

· Work closely with creative, media, and digital agencies to ensure timely and high-quality execution

Business Performance & Analytics

· Track brand performance, market share, and competitive landscape

· Analyze campaign effectiveness and optimize marketing spends to improve ROI

· Support delivery of revenue and profitability targets for assigned brands

Team Management

· Mentor and guide 1–2 team members (ABMs/MTs)

· Drive strong ownership, execution rigor, and accountability within the team

Cross-functional Collaboration

· Collaborate with Sales, R&D, Packaging, Digital, and Supply Chain teams for seamless execution

· Work closely with external partners including creative and media agencies

· Participate in market visits to gather consumer insights and strengthen market understanding

Desired Candidate Profile

Experience

6–10 years of experience into Brand Management / Marketing within FMCG and/or OTC

Qualification

MBA / PGDM (Marketing preferred) from Tier 1 / Tier 2 institute

Other Job Locations

Delhi, Kolkata, Bangalore, Hyderabad

Skills & Competencies

· Proven experience in independently managing 1–2 brands

· Strong understanding of ATL & BTL marketing channels

· Hands-on experience in digital marketing and integrated campaign execution

· Strong analytical skills with ability to translate data into actionable insights

· Effective stakeholder management and cross-functional collaboration skills

· High ownership with a strong execution-focused mind-set