About Astrazeneca
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world's most serious diseases. But we're more than one of the world's leading pharmaceutical companies.
An entrepreneurial spirit that keeps us ahead of the rest we apply creativity to every task we do, taking smart risks to turn our ideas into reality. Always at full speed, we thrive in our fast-paced and dynamic environment.
Job Description
You will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships. Providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst practice leaders in different segments of the category /related market. The position of Brand Leader is responsible for building close working relationship with SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for the incumbent to focus on.
Main Duties And Responsibilities
- Analyze market conditions and forecast sales and market share.
- Continually provide customer feedback and macro view of the market through designated meets to achieve company's Long, Medium and Short term marketing plans
- Review market assumptions and plans.
- Validate sales and market share developments for products.
- Track implementation plan with senior sales management to ensure achievement of targets.
- Work to identify and establish the key stakeholders and KOLs in the therapeutic area
- Facilitate cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).
- Ensure regular interface with sales management team to get feed-back on execution of marketing initiatives/tools.
- Ensures best practice examples and learning are shared with the team and colleagues.
- Maintain good interpersonal relationships.
- Ensure compliance from all staff to guidelines, codes, policies and procedures.
Essential Requirements
- University graduate, ideally MBA from reputable institute.
- 4 to 6 years commercial experience in brand/marketing is must.
- Proficient in oral and written communication (English).
- Experience of alliance management in co- marketing / Co- promotion
- Prior experience in prelaunch & commercializing (preferably in global brand).
- Good Planning and Organizational Skills
- Excellent Scientific knowledge
- Ability to develop Strategic Partnerships
Why AstraZeneca
At AstraZeneca we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There's no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We're on an exciting journey to pioneer the future of healthcare.
Where can I find out more
Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/
Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/
Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca_careers/hl=en
