Brand Lead

Brand Lead (Brand x Creative Strategy)

(You will define how brands think, not just how they look.)

This is not a brand manager role. This is not a make it premium role. This is a thinking role.

At Porcellia, brand is not separate from performance.

Brand is what makes performance work.

Creative strategy is how it scales.

And this role sits at the center of both.

What this role actually is

You are the person we trust to answer:

• Why will this brand win
• Why will someone care
• Why will someone buy

Not in theory.

In execution.

What you'll actually be doing

• Defining positioning, narrative, and messaging systems for D2C brands
• Translating brand thinking into:
• ads
• landing pages
• funnels
• content ecosystems
• Working closely with Creative Strategy Leads to ensure:
• brand → creative → performance actually connects
• Auditing brands and identifying:
• where perception is broken
• where messaging is weak
• where storytelling is not converting
• Giving sharp feedback across:
• copy
• design
• tone
• structure
• Building repeatable brand systems, not one-off campaigns

What makes you dangerous (in a good way)

• You are a natural storyteller
• You understand design, not just words
• You can look at a brand and instantly see:
• what's off
• what's missing
• what's fake
• You don't confuse:
• aesthetics with brand
• storytelling with fluff

Ideally, you come from

• A design background (design school preferred, not mandatory)
• OR a strong copy / strategy background with deep design sensitivity

Let's make this very clear

If we remove:

• the designer
• the copywriter
• the strategist

You should still be able to:

• define the direction
• correct the work
• improve the output

You'll thrive here if

• You think deeply about why people buy
• You enjoy turning chaos into clarity
• You care about both story AND conversion
• You can work directly with founders and challenge them

Don't apply if

• You think brand = colors, fonts, logo
• You've never worked with performance teams
• You avoid numbers and feedback loops
• You need time to explore without direction

The setup

• Bangalore (Hybrid)
• Direct founder collaboration
• You will shape how brands are built at Porcellia

If you're exceptional, this role can expand into owning the entire brand vertical.

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About Porcellia

If you think growth = better ads, this is not the place for you.

Porcellia works with D2C founders to fix the real levers:

• what the brand stands for
• how it communicates
• how creative actually converts

We don't separate brand and performance.

That's why most brands don't scale.

But more importantly:

We don't operate on opinions.

We operate like scientists.

• We form hypotheses
• We test aggressively
• We break things down to first principles
• We build systems that make growth repeatable

At the same time, we're not just analytical.

We're constantly pushing:

• new creative angles
• new narrative structures
• new ways of thinking about growth

Because scaling brands today requires both:

rigor + creativity

systems + intuition

We've worked with OYO, Paytm, Twitter India, MyGlamm, mCaffeine, AJIO.

But what matters more is this: We like working with brands that are still figuring things out - and helping them become the next big thing.

Gullylabs, Nack, Varalife, Justhuman, The Solved Skin, Rara Barefoot, Atovio & many more.

0–1 is not a comfortable place to work. But when did real learning and growth ever happen in a comfortable place

More: www.porcellia.com