Brand Executive

Company Description

Optima Response Management Pvt. Ltd. is a comprehensive marketing services company specializing in Digital Marketing as well as Mainline advertising. Established in 2008, the company has partnered with some of the most prominent global and local brands to drive impactful results. With a focus on delivering value, Optima Response combines creativity and innovation to meet the diverse demands of modern marketing.

Role Description

This is a full-time, on-site Brand Executive role located in Chennai. The Brand Executive will be responsible for developing and implementing brand strategies, conducting market research, managing brand initiatives, and executing campaigns to enhance brand visibility. The role involves collaborating with Clients as well as internal teams, monitoring market trends, and ensuring all brand activities align with the company's goals and values.

Qualifications

• Strong knowledge of Brand Strategy and Brand Management techniques
• Proficiency in Market Research and the ability to interpret data to drive brand decisions
• Effective Communication skills to engage with stakeholders and convey brand messaging
• Experience in Brand Marketing and implementing campaigns to promote brand awareness
• Ability to work collaboratively in a dynamic environment
• Master's degree in Marketing, Business Administration, or a related field
• Previous experience in a similar role, particularly in an advertising / digital agency, is an advantage