Key Responsibilities:
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
- Creating and managing all marketing materials and collateral in line with brand direction including ATL and BTL.
- Tracking effectiveness of various campaigns and course corrections as required
- Understand requirement of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc.
- Coordinate with technical support team (QC & Projects) for feedback on product packaging and branding materials
- Coordinate with vendors and various agencies for activity planning and execution of marketing activities and develop supporting assets
- Align with Lead Branding and sales and marketing regional heads for approvals
- Leading the planning and implementation of PR and initiatives related to the brand
- Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
- Requirement of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc.
- Coordinate with outdoor and print media / advertising agencies for branding.
Preferred candidate profile:
- Exceptional verbal and written communication skills.
- Coordinate with ad-film agencies for product films, brand films, outdoor shoots, and product photography.
Educational Qualification:
- MBA Marketing / Mass Communication.
Work Experience:
- 5-8 years of relevant work experience.
