Brand Stretegist- Fine Diamond Jewelry Manufacturing and Export (B2B& D2C)
To build, strengthen, and elevate the brand presence across B2B and D2C channels by driving brand strategy, marketing campaigns, customer engagement, digital presence, and revenue growth while ensuring a premium luxury brand experience. Drive brand growth, customer engagement, and revenue generation across B2B and D2C channels while establishing the company as a leading fine jewellery brand.
Key Responsibilities (KRAs)
1. Brand Strategy & Positioning
- Develop and execute annual brand strategy aligned with business goals.
- Strengthen luxury brand positioning across all customer touch points.
- Ensure consistency in brand identity, communication, and visual merchandising.
2. B2B Brand Development
- Support dealer/distributor network through marketing initiatives.
- Create trade marketing campaigns, exhibitions, and retailer engagement programs.
- Develop branding materials, catalogues, presentations, and POSM.
3. D2C Marketing & Customer Acquisition
- Drive lead generation, customer acquisition, and conversion campaigns.
- Manage website, social media, digital marketing, influencer collaborations, and content strategy.
- Enhance customer experience and loyalty programs.
4. Campaign & Product Launch Management
- Plan and execute seasonal campaigns, collections launches, and festive promotions.
- Coordinate with design, sales, production, and external agencies.
5. Market Intelligence & Competition Analysis
- Track jewellery market trends, consumer behaviour, and competitor activities.
- Recommend strategic actions for brand growth and differentiation.
6. Performance Monitoring & Reporting
- Monitor marketing ROI, campaign effectiveness, and brand performance metrics.
- Present monthly MIS and strategic recommendations to management.
Qualification & Experience
- MBA/PGDM in Marketing, Branding, or related field.
- 5–10 years of experience in Luxury, Fine Jewellery, Fashion Premium B2B HNI Consumer / Customer Brands.
- Strong expertise in Brand Management, Digital Marketing, Trade Marketing, SEO , Content creation and Customer Engagement.
Required Competencies
- Brand Building & Storytelling
- Luxury Market Understanding
- Digital & Performance Marketing
- Strategic Planning
- Campaign Management
- Data Analytics & MIS Reporting
- Stakeholder Management
- Creativity & Innovation
- Strong Leadership
