Brand development executive

Company Description Chai Nagri is a fast-growing food and beverage and retail brand on a mission to make Indian chai a globally loved beverage. Founded in 2017 by two IT engineers-turned-entrepreneurs, the brand blends traditional Indian chai with a modern café experience that appeals to today's generation. With 30+ outlets across multiple Indian states, including Karnataka, Punjab, Himachal Pradesh, Uttar Pradesh, Delhi, Chandigarh, and Haryana, Chai Nagri is expanding its footprint rapidly. The company offers freshly brewed chai in diverse variants, comfort food, ready-to-brew chai boxes and blends, and premium tea gifting under Chai Nagri Creations. It also provides attractive franchise opportunities, inviting partners to help grow a community of chai-lovers across the country.

Role Description The Brand Development Executive role is a full-time, on-site position based in the Mohali district. This role is responsible for supporting the development and execution of brand strategies that strengthen Chai Nagri's presence in existing and new markets. Day-to-day tasks include conducting market research, analyzing customer insights, and assisting in the creation of brand campaigns and promotional activities for cafés, retail products, and corporate gifting. The Brand Development Executive will collaborate with marketing, operations, and franchise teams to ensure consistent brand messaging, visual identity, and customer experience across all outlets and channels. The role also involves tracking brand performance metrics, preparing reports, and recommending data-driven initiatives to enhance brand awareness and engagement.

Qualifications

• Candidates should possess strong skills in Brand Strategy and Brand Management.
• Candidates should possess skills in Brand Marketing and Communication.
• Candidates should possess skills in Market Research and the ability to interpret consumer and market data.
• Relevant experience in F&B, retail, or lifestyle brands is beneficial.
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• Ability to work on-site in the Mohali district and collaborate effectively with cross-functional teams.
• Proficiency in basic digital tools (MS Office, presentation tools) and familiarity with social media platforms is an advantage.
• Strong organizational skills, attention to detail, and a proactive approach to problem-solving.