Brand Copywriter & Content Strategist

Experience: 4–5 years

Location: Delhi NCR (preferred)

Brands: Suki Lifestyle

Industry: Fashion / Lifestyle / D2C

Reporting to: Founder / Brand Lead

We're looking for a copywriter who thinks like a strategist — someone who can go beyond writing captions and build channel-specific narratives that drive both brand and business.

This role is not about writing more.

It's about writing what matters — across campaigns, performance, website, and brand storytelling.

• Own end-to-end copy for campaigns (launches, drops, collections, brand films)
• Translate Suki's philosophy into clear, minimal, high-impact communication
• Develop campaign lines, hooks, scripts, and storytelling formats

Create platform-specific content frameworks:

• Instagram (reels, carousels, grid storytelling)
• Performance ads (Meta/Google)
• Website (PDPs, landing pages)
• CRM (email, WhatsApp)
• Ensure same idea, different execution across channels

Write high-converting copy for:

• Ads (hooks, primary text, CTAs)
• Product pages
• Landing pages

Work closely with the growth team to:

• A/B test copy
• Improve CVR and CTR

Build narratives around:

• Product names (Ori, Zei, Kamisori)
• Collections (Ikigai, Shibui, Ma, Wabi-Sabi)
• Functional + emotional storytelling

Define and maintain Suki's tone:

• Minimal
• Sharp
• Philosophical but clear
• Never generic
• Act as a brand guardian across all communication

Work with:

• Designers → visual + copy alignment
• Performance team → ad messaging
• Founder → brand philosophy

• 4–5 years of copywriting experience (D2C / fashion/lifestyle preferred)

Strong understanding of:

• Branding
• Performance marketing
• Content strategy
• Ability to write both minimal luxury copy AND conversion copy
• Strong taste + attention to detail

• Experience working with premium/luxury brands
• Understanding of Japanese design philosophy/minimalism
• Exposure to Shopify / e-commerce ecosystems

• Not a social media caption writer
• Not a content calendar executor
• Not a fluffy brand storyteller

This is a business-first, strategy-led writing role.

• Work directly with founders
• Build a brand from the ground up
• High creative ownership
• Opportunity to grow into Brand Lead / Creative Director